Job Title: Social Media Manager
Location: Turtle Bay Resort, Oʻahu, Hawaiʻi
Department: Marketing
Reports To: Director of Marketing
Position Summary
Turtle Bay Resort is seeking a creative, strategic, and highly organized Social Media Manager to lead and grow our social media presence across key platforms. This role is responsible for developing engaging content, managing day-to-day social activity, growing brand awareness, and showcasing the unique guest experience, natural beauty, and lifestyle of Turtle Bay Resort.
The ideal candidate is equal parts storyteller, trend-spotter, content strategist, and brand guardian — someone who knows how to turn everyday resort moments into content people want to save, share, and book because of.
Key Responsibilities
- Develop and execute a social media strategy aligned with Turtle Bay Resort’s brand, marketing goals, and seasonal campaigns
- Manage daily activity across platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other emerging channels as appropriate
- Create, schedule, publish, and optimize engaging content including photos, videos, Reels, Stories, captions, and short-form copy
- Capture on-property content that highlights resort accommodations, dining, activities, wellness offerings, events, weddings, and the North Shore lifestyle
- Collaborate with internal teams including marketing, sales, food and beverage, spa, events, and guest experience to surface timely content opportunities
- Maintain a cohesive brand voice and visual identity across all channels
- Monitor social trends, platform updates, and cultural moments to keep content fresh, relevant, and high-performing
- Engage with followers by responding to comments, messages, tags, and guest-generated content in a timely and brand-appropriate manner
- Manage community sentiment and escalate guest service concerns when needed
- Build and maintain a content calendar tied to promotions, holidays, events, partnerships, and resort priorities
- Track social media performance and provide regular reports with insights, recommendations, and next-step strategy
- Support influencer partnerships, creator visits, brand collaborations, and user-generated content initiatives
- Coordinate with photographers, videographers, designers, and agency partners as needed
- Assist with paid social campaigns by partnering with internal teams or external agencies on creative direction and campaign execution
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality, Journalism, or a related field preferred
- 3+ years of experience managing social media for a hospitality, travel, lifestyle, luxury, or consumer-facing brand
- Strong understanding of social media platforms, content strategy, and current digital trends
- Proven ability to create compelling content that drives engagement, brand awareness, and audience growth
- Excellent writing, editing, and communication skills
- Experience with social scheduling, analytics, and reporting tools
- Strong eye for visual storytelling, branding, and aesthetics
- Comfortable shooting and editing mobile-first photo and video content
- Ability to work both strategically and hands-on in a fast-paced environment
- Strong organizational skills and attention to detail
- Flexible schedule with willingness to capture content during events, weekends, or special resort moments when needed
DEMO PURPOSES ONLY
Compensation details: 85000-100000 Yearly Salary
PId3a7b5aa3c91-37437-40037087
