Job Title: Social Media Manager
Location: Turtle Bay Resort, Oʻahu, Hawaiʻi
Department: Marketing
Reports To: Director of Marketing

Position Summary

Turtle Bay Resort is seeking a creative, strategic, and highly organized Social Media Manager to lead and grow our social media presence across key platforms. This role is responsible for developing engaging content, managing day-to-day social activity, growing brand awareness, and showcasing the unique guest experience, natural beauty, and lifestyle of Turtle Bay Resort.

The ideal candidate is equal parts storyteller, trend-spotter, content strategist, and brand guardian — someone who knows how to turn everyday resort moments into content people want to save, share, and book because of.

Key Responsibilities

Develop and execute a social media strategy aligned with Turtle Bay Resort’s brand, marketing goals, and seasonal campaigns
Manage daily activity across platforms including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and other emerging channels as appropriate
Create, schedule, publish, and optimize engaging content including photos, videos, Reels, Stories, captions, and short-form copy
Capture on-property content that highlights resort accommodations, dining, activities, wellness offerings, events, weddings, and the North Shore lifestyle
Collaborate with internal teams including marketing, sales, food and beverage, spa, events, and guest experience to surface timely content opportunities
Maintain a cohesive brand voice and visual identity across all channels
Monitor social trends, platform updates, and cultural moments to keep content fresh, relevant, and high-performing
Engage with followers by responding to comments, messages, tags, and guest-generated content in a timely and brand-appropriate manner
Manage community sentiment and escalate guest service concerns when needed
Build and maintain a content calendar tied to promotions, holidays, events, partnerships, and resort priorities
Track social media performance and provide regular reports with insights, recommendations, and next-step strategy
Support influencer partnerships, creator visits, brand collaborations, and user-generated content initiatives
Coordinate with photographers, videographers, designers, and agency partners as needed
Assist with paid social campaigns by partnering with internal teams or external agencies on creative direction and campaign execution

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Hospitality, Journalism, or a related field preferred
3+ years of experience managing social media for a hospitality, travel, lifestyle, luxury, or consumer-facing brand
Strong understanding of social media platforms, content strategy, and current digital trends
Proven ability to create compelling content that drives engagement, brand awareness, and audience growth
Excellent writing, editing, and communication skills
Experience with social scheduling, analytics, and reporting tools
Strong eye for visual storytelling, branding, and aesthetics
Comfortable shooting and editing mobile-first photo and video content
Ability to work both strategically and hands-on in a fast-paced environment
Strong organizational skills and attention to detail
Flexible schedule with willingness to capture content during events, weekends, or special resort moments when needed

DEMO PURPOSES ONLY

Compensation details: 85000-100000 Yearly Salary

PId3a7b5aa3c91-37437-40037087

Turtle Bay Resort DEMO

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Social Media Manager