Description:
The Construction Robotics & Emerging Technology Sales Representative is responsible for driving sales, adoption, and market growth of HP SitePrint (HPSP) and LightYX solutions across a multi-state territory spanning Washington, DC through Georgia.
This role is highly specialized and requires a consultative sales approach focused on robotics, layout automation, and emerging field technologies. The individual will work in close coordination with Construction Technology Account Executives (CTAEs) within each territory to engage existing customers, generate introductions, and expand opportunities within the current customer base. In addition this role requires candidate to generate leads and opportunities through their own efforts.
In addition to new business development, this role carries direct responsibility for growing utilization within the existing HPSP customer base by increasing printing volume, improving workflows, and ensuring successful field adoption through hands-on training and support.
The ideal candidate will combine technical knowledge, strategic selling, and strong internal collaboration to successfully position and close complex technology solutions.
Essential Functions and Responsibilities:
Territory & Account Development
- Drive sales growth through outbound efforts, for HP SitePrint and LightYX across the assigned territory (Washington, DC through Georgia).
- Partner with regional Construction Technology Account Executives (CTAEs) to identify opportunities within existing accounts and gain warm introductions to key stakeholders.
- Expand relationships within target accounts, including general contractors, specialty contractors, and VDC/BIM teams.
Existing Customer Growth & Adoption
- Proactively manage and engage the existing HPSP customer base to ensure continued success and increased utilization.
- Identify opportunities to increase printing volume and frequency by improving workflows and uncovering additional use cases.
- Conduct regular follow-ups, jobsite visits, and business reviews to ensure customers are fully leveraging their investment.
- Drive expansion opportunities, including additional units, services, and complementary technologies such as LightYX.
Sales Execution
- Lead the full sales cycle for HPSP and LightYX solutions, including discovery, demonstrations, proposals, negotiation, and closing.
- Conduct high-impact product demonstrations and field trials, clearly articulating ROI and operational benefits.
- Develop and execute territory-specific sales strategies aligned with company growth objectives.
Training & Implementation
- Deliver hands-on training and onboarding for customers implementing HP SitePrint and LightYX solutions.
- Guide customers on best practices, workflows, and field execution strategies to ensure successful deployment.
- Act as a trusted advisor during the implementation phase to drive adoption and long-term success.
- Coordinate with internal training and support teams as needed to scale customer enablement.
Internal Collaboration
- Work cross-functionally with CTAEs to align on account strategy, customer engagement, and pipeline development.
- Coordinate with marketing, technical support, and operations teams to ensure successful product positioning and delivery.
- Act as the subject matter resource for HPSP and LightYX within the broader sales organization.
Market Development & Education
- Educate customers on the value of construction robotics and automated layout solutions.
- Stay informed on industry trends, competitive technologies, and evolving customer needs.
- Participate in trade shows, industry events, and technology demonstrations to drive awareness and lead generation.
Technical Expertise & Solution Selling
- Develop and maintain a strong understanding of HP SitePrint, LightYX, and related construction workflows.
- Translate technical capabilities into practical jobsite applications and measurable business outcomes.
- Support customers with pre-sale and post-sale technical guidance to ensure successful adoption.
Proposal & Pipeline Management
- Prepare and present accurate proposals, pricing, and contracts aligned with customer requirements.
- Maintain detailed and accurate pipeline activity, forecasts, and customer interactions in Salesforce CRM.
- Provide regular updates to management on territory performance, opportunities, and risks.
Customer Success & Retention
- Ensure a high level of customer satisfaction through proactive communication and follow-up.
- Support successful deployment and adoption to drive repeat business and long-term partnerships.
Culture & Team Contribution
- Operate with a team-first mindset, prioritizing collaboration and shared success across territories.
- Find cross sell opportunities for other team members and divisions.
- Uphold company values in all customer and internal interactions.
- Perform additional responsibilities as assigned by the Sales Manager.
Requirements:
- Proven ability to operate in a consultative, solution-based sales role focused on complex technologies.
- Strong understanding of construction workflows, particularly layout, BIM/VDC, and field operations.
- Experience or ability to train and onboard customers on technical solutions.
- Ability to drive both new sales and post-sale adoption/expansion within existing accounts.
- Excellent communication and presentation skills, with the ability to engage both executive-level and field personnel.
- Technical aptitude to understand and demonstrate robotics, automation, and layout technologies.
- Highly organized with strong time management and territory planning skills.
- Self-driven with a high level of accountability, ownership, and follow-through.
- Analytical mindset with the ability to identify opportunities and solve problems effectively.
Education and Experience
- Bachelor’s degree in Construction Management, Engineering, or related field preferred.
- 3–7 years of experience in construction technology sales, field operations, or related industry experience preferred.
- Experience with construction layout, robotics, BIM/VDC workflows, or similar technologies strongly preferred.
- Experience in customer training, implementation, or field support is a strong plus.
- Proficiency in Microsoft Office Suite required.
- Experience with Salesforce CRM or similar platform preferred.
Working Conditions and Physical Requirements
- Ability to perform field demonstrations and training, including lifting up to 50 lbs, standing, walking, and working on active jobsites.
- Travel required up to 60% across the assigned multi-state territory.
- Must maintain a valid driver’s license and acceptable driving record.
Core Values and Conduct
All employees are expected to uphold BuildingPoint SouthEast’s and Duncan-Parnell’s mission, values, and policies.
Success in this role requires a strong commitment to team collaboration, customer success, and operational excellence, with a particular focus on driving technology adoption and measurable customer outcomes.
Compensation and Benefits Include:
• Competitive Salary
• Medical, dental, vision, accident, life, & long-term disability insurance available
• Medical and dependent care FSA or HSA
• 401(k) retirement plan
• Paid parental leave
• PTO & Holidays
Disclaimer
The statements above are intended to describe the general nature and level of work performed by employees in this position. They are not intended to be a complete list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside their normal responsibilities as needed.
Equal Opportunity Employer, including Veterans and Individuals with Disabilities.
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