Byborg Global is a premium online entertainment company, offering a diverse portfolio of innovative products that enrich the lives of our global customers. We operate in a fast-paced, complex environment and are looking for a motivated and experienced professional to elevate our social media strategies and execution for selected products.
We are proud of our dynamic portfolio, featuring over 16 leading and fast-growing brands. These include our streaming platforms (LiveJasmin.com, Cherry.TV, IsLive.com, Oranum.com), our marketing and advertising services (AdSupply, AWEmpire, TwinRed), and our entertainment and lifestyle brands (LoyalFans.com, The Million Roses, Kinkly.com). We also proudly license Playboy’s digital assets, operating Playboy Plus for exclusive content, Playboy TV for bold entertainment, and the Playboy Club to empower the next generation of creators.
Role Overview:
We are seeking a bold, creative, and results-driven Social Media Manager to build and grow the brand presence of the Playboy Club and other selected adult digital products across multiple regions. This is a hands-on role for someone eager to take the lead by developing and executing impactful social media strategies that drive visibility, engagement, and profitability growth in the adult lifestyle and entertainment space.
Responsibilities
- Strategic Direction & Brand Positioning
o Develop and execute a global, channel-agnostic social media strategy aligned with each brand’s voice, mission, and growth objectives.
o Refine and express brand positioning with a tone that resonates authentically across mainstream and niche audiences — including web3-native communities.
o Plan and deliver original, buzz-worthy campaigns across all major platforms (e.g., Meta-owned platforms, X/Twitter, TikTok, Reddit, Discord, Telegram). Cultivates web3 presence.
o Incorporate storytelling mechanics that work well with both web2 and web3 environments (e.g. token drops, gated content, fan incentives).
o Comfortably implementing AI-backed solutions.
- Content Planning & Editorial Calendar
o Research and implement trend-informed content plans, with formats spanning short-form video, visual carousels, memes, and live Q&As.
o Schedule and adapt content in response to real-time platform shifts or viral opportunities.
- Content Creation & Publishing
o Write sharp, bold copy and coordinate the creation of visuals and motion content (using also AI-generated assets).
o Tailor content to suit each platform’s tone and technical nuances.
o Build and nurture highly engaged fan and follower bases.
o Respond to comments, direct messages, and fan feedback with brand-appropriate tone and responsiveness.
- Web3 Exploration & Integration
o Collaborate on experimental campaigns that leverage NFTs, creator tokens, or DAO participation.
o Monitor web3 trends and identify innovative ways to activate audiences via on-chain tools, social dApps, and loyalty layers.
- Collaborations & Influencer Outreach
o Identify creators, moderators, and cultural gatekeepers — from both traditional and web3 spheres — to launch partnerships and cross-promotions.
- Analytics & Performance Optimization
o Track content and campaign performance through dashboards, social listening tools, and on-chain analytics (where applicable).
o Use data to iterate and scale what's working — across both engagement and conversion metrics.
- Cross-functional & Global Collaboration
o Align closely with product, analytics, sales, and regional teams to translate strategic goals into digital momentum.
o Ensure content supports broader growth initiatives.
- Innovation & Trend Awareness
o Stay ahead of social media trends, platform algorithm shifts, and emerging web3 behaviors.
o Propose and prototype innovative content ideas that drive organic growth and virality.
Qualifications
- 3+ years of experience managing content on social media in complex organizations, especially in e-commerce, tech, or streaming industries. Hands-on expertise in platforms like Reddit, TikTok, and X is essential.
- Demonstrated impact on profitability increase.
- Knowledge of current social media trends.
- Experience or deep curiosity about web3 ecosystems (blockchains, NFTs, tokens, DAOs).
- A "growth hacker" mindset with a focus on results and innovation.
- Proven ability to manage social media activities across multiple products and regions.
- A professional track record with recognizable, market-leading products.
- Exceptional strategic thinking coupled with a hands-on approach to execution.
- Strong analytical skills with experience using data to drive decision-making and campaign optimization.
- Bachelor’s degree in Marketing, Business, or a related field.
- Native English.
- Ability to work on multiple projects while meeting deadlines.
- Excellent copywriting skills.
- Experience with AI-generated visuals and campaign management.
- Prior exposure to adult content or similar regulated industries is a strong plus.
Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities and experience. We thrive to attract and hire a strong, talented and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, sexual orientation.
DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.
During the recruitment process candidates will be requested to provide with a recent criminal record extract for background screening purpose.
NOTE: Byborg Enterprises does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited, and such submissions will not be recognized for purposes of “ownership” of the candidate.
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