SUMMARY
Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.
ESSENTIAL DUTIES
Essential Duties include the following. Other duties may be assigned.
Maintains above average NSSI score
Writes complete sales orders and processes paperwork in accordance with dealership policies
Utilizes dealership sales control and follow-up systems.
Attending product and sales training courses as requested by sales manager.
Keeps up to date on new products and services within the industry.
Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
Maintains a prospect development system.
Conducts business in an ethical and professional manner.
Satisfies the transportation needs of vehicle purchasers.
Approaches, greets, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
Explains fully product performance, application, and benefits to prospects.
Describes all optional equipment available for customer purchase.
Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
Exhibits high level of commitment to customer satisfaction. Strives to exceed the group Customer Viewpoint score.
Knows and understands the federal, state, and local laws which govern retail automobile sales.
Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
Knows and understands equity and values and is able to explain depreciation to the customer.
Ensures that the sales manager has an opportunity to meet each customer.
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
Prepares sold vehicles for customer delivery prior to customer arrival.
Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
Schedules first service appointment.
Follows up on all post-delivery items, tag/title work, “we-owes”, and special requests to be sure that all customer expectations are met.
Logs all efforts with proper sourcing on OTDB logs
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
Follows the dealership’s sales process at all times:
- Clock In
- Team Meeting (prepare to sell)
- Go over to prospect
- Stand on point (Assistant Manager watches the point).
- Greet customer
- Qualify their wants and needs
- Find the customer a vehicle
- Do a complete walk around
- Invite customer to a test drive
- Park car back
- Get information on vehicles and trade-in
- Invite the customer into showroom to sit down
- Offer them a beverage
- Get a starting figure on trade along with credit applications, appraisal for the trade, and the offer sheet.
- Complete documents
- Present offer to desk
- Salesperson goes straight back to sit with the customer
- Assistant Manager interviews customer and confirms commitment
20. Assistant Manager closes deal.
21. Salesperson completes applications, gets a copy of insurance, driver’s license, pay stub, physical on vehicle sold and trade in
22. Salesperson goes over warranty book with customer. Introduce them to service and log their first service appointment. Must sign up every customer on One-to-One program. Utilize the N-Car App to demonstrate the Electronic Quick Reference Guide
23. Introducing customers to the Finance Department
24. Have the vehicle washed and filled with gas
25. Re-greet them from Finance Department
26. Go over vehicle with delivery checklist and give customer a copy
27. Re-demonstrate the vehicle and re-confirm sales functions
28. Assistant customer with personal belongings from trade into new vehicle
29. A manager must thank the customer
30. Park the vehicle trade-in in the back.
Attend sales meetings.
Immediately report to management any situation or condition that jeopardizes the safety, welfare, or integrity of the dealership, its employees, or customers.
Comply with all company policies as required. i.e.: Meal and rest period policy, timekeeping, safeguarding of customer information, etc. Please refer to the Employee Handbook for further details.
Complete all required HR training videos
Complete all required certification courses respective to position.
Maintain a valid driver’s license and immediately inform management of any changes in its status.
Maintain a professional appearance. i.e.: a high level of personal grooming, hygiene, and uniform appearance. See Employee Handbook for more details.
MARGINAL DUTIES
Other duties may be assigned.
BENEFITS
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Vacation (after 1 year of employment)
- Paid Sick time
- 401(k)
Compensation details: 50000-150000 Yearly Salary

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