TITLE: Marketing Director or Coordinator – based on experience
DEPARTMENT: Advancement
REPORTS TO: Associate Executive Director (AED)
DIRECT REPORTS: None
COMPENSATION: $45,000–$62,000 Annually
STATUS: Full-Time/Exempt
LOCATION: In-person – Berlin, WI (site to site travel required periodically)
BENEFITS: 90% paid Medical, Dental, & Vision Insurance; 100% Paid STD, LTD, and Life Insurance;
7% 401k Match
3 weeks PTO; Birthdays off; 8 paid holidays; Bereavement Leave
Flexible Schedule
Primary Function
The Marketing Director / Coordinator leads strategic communications, marketing, and outreach for the Boys & Girls Club of the Tri-County Area (BGCTCA). This role will build strategy around the organization’s strategic priorities and translate it into compelling storytelling, measurable campaigns, and coordinated outreach that increases community awareness, drives program enrollment, supports fundraising, and strengthens the Club’s reputation. The Marketing Director manages digital and print communications, social media, public relations, event promotion, and donor facing materials while ensuring consistent messaging and brand integrity across all channels. The role reports to the Associate Executive Director and partners closely with the Development Coordinator to align marketing and fundraising efforts.
Primary Responsibilities
- Strategic Communications and Planning Lead development of an annual communications plan that aligns with BGCTCA’s fundraising calendar, program enrollment cycles, and strategic goals. Translate organizational priorities into campaign roadmaps, editorial calendars, and measurable KPIs; brief staff and board leadership on progress and adjustments.
- Content Creation and Digital Presence Own storytelling across all media channels: website, email, social media, newsletters, radio & brand collateral. Produce & edit member-impact stories, donor stewardship content, press releases, program flyers, & visual assets that reflect our voice & values. Optimize content for reach & impact.
- Fundraising Communications and Development Support Partner closely with the Development Coordinator to craft donor-facing messaging, sponsorship packages, and campaign collateral. Support grant narratives and proposal materials, and ensure all fundraising communications are on-brand, timely, and tailored to target audiences.
- Events Promotion and Community Outreach Design and execute promotional strategies for fundraising events, membership drives, and community partnerships. Coordinate signage, media outreach, and on-site brand collateral to maximize attendance, sponsorship value, and community visibility.
- Administration, Budgeting, and Vendor Management Manage the marketing budget, negotiate and oversee vendor contracts and ensure timely production and delivery of materials. Maintain systems for asset storage, approvals, and version control; prepare monthly analytics, metrics and narrative reports for leadership review.
- Measurement and Continuous Improvement Define and track KPIs that matter to all Advancement function (engagement, reach, conversion, donor acquisition, and campaign ROI. Use data to refine messaging, , and resource allocation; present clear, actionable insights to leadership.
Secondary Responsibilities
- Foster a culture of high standards, transparency, and community trust through consistent, timely communications.
- Support volunteer recruitment, recognition, and training communications.
- Maintain confidentiality and serve as a mandated child abuse reporter when required.
- Perform other duties necessary to support BGCTCA’s mission and operations.
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