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Marketing Specialist

Home Creations • Moore, Oklahoma, United States • 4h ago

Marketing Specialist

Location 2240 N Broadway, Moore, OK, 73160, United States
Employee Type FT Non-Exempt

Description

Position: Marketing Specialist

FLSA: Full-Time, Non-exempt/Hourly

Location: 2252 N. Broadway

Moore, Oklahoma 73160

Hours: Monday-Friday 8:00am to 5:00pm (occasional nights/weekends for events)

General Purpose : Optimizes the website as a member of the marketing department.

Supervision Received: Works under the direct supervision of the Director of Sales & Marketing.

Supervision Exercised : None

Position Overview

We are seeking a detail-oriented and proactive Marketing Specialist to manage and enhance our online presence, website optimization and website upkeep. This role is responsible for maintaining website performance, executing SEO and SEM strategies, and supporting marketing initiatives through community engagement and Realtor-focused programs.

Essential Duties and Responsibilities:

Maintain and update website content, ensuring accuracy, performance, and user experience
Implement and manage SEO strategies to improve organic rankings
Plan and execute SEM campaigns (Google Ads, etc.)
Monitor website performance and analytics, providing actionable insights
Support and assist with community events and marketing initiatives
Coordinate and participate in Realtor events and outreach efforts
Manage and execute Realtor rewards and incentive programs
Collaborate with marketing and sales teams to align messaging and drive traffic and leads
Other duties as assigned.

Requirements

Minimum Qualifications:

Must have a Bachelors degree in related field or 4 years of on the job experience

Knowledge, Skills, and Ability:

Experience in homebuilding, real estate, or related industry
Knowledge of CRM systems and lead generation strategies
Experience supporting events and promotional programs
Knowledge of basic marketing tactics and operations
Knowledge of general office practices
Knowledge and execution of effective layout, design and ad copy
Working knowledge of a variety of design computer applications (Adobe Creative Suites - InDesign, Illustrator, Photoshop, Canva)
Ability to coordinate, plan and administer
Ability to speak publicly on behalf of the organization
Ability to compile and analyze data
Ability to be flexible (schedule) and ability to work under deadlines
Ability to communicate with media on positive and negative stories
Ability to write, good speller, and good grammar
Ability to manage personnel and budgets
Strong organizational and communication skills
Multi-tasking skills
Willingness to be a member of a dedicated team
Demonstrate knowledge and proficiency in working with computers and other types of technology

Work Environment: Office environment. The noise level is moderately quiet.

Physical Demands : Occasionally required to sit and use their fingers, to handle or feel. Occasionally required to stand, walk, reach with arms and hands, and to stoop or kneel. Must be able to carry equipment up to 30 lbs. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Tool and Equipment: Computer, telephone, and General office equipment.

Expectations for all Employees:

All employees will support the organizations mission and vision by exhibiting the following behaviors: