Build Something That Didn’t Exist Before
HANSONS has been a top home improvement company for 35+ years and we’re not done growing. We’re building an owned, scalable lead generation engine powered by events, retail activations, and canvassing, and we need the right person to build and run it.
This isn’t a role for someone who wants to manage an existing program. This is a ground-floor opportunity to design the system, build the teams, and own the results across multiple markets nationwide.
The Role
As Senior Manager (Events & Lead Generation), you’ll be responsible for creating a repeatable, scalable field lead generation channel that delivers qualified demo appointments directly to our sales teams. You’ll partner with General Managers to hire and develop market-level Program Coordinators, build the playbook, and drive performance across every market you touch.
The outcome: a fully owned channel that consistently produces high-quality leads, reduces reliance on third-party marketing, and becomes a core growth driver for Hansons nationally.
What We Offer
$90,000–$110,000 base salary30% annual bonus opportunity tied to performanceWeekly pay via direct depositHealth benefits at 30 days (medical, dental, vision, life, and more)401k with company match at 90 daysPaid time off with unlimited rolloverHoliday pay eligible immediatelyClear path to senior leadership as the program scalesPresidents Club trips and incentive opportunitiesEmployee and Friends & Family discounts
What You’ll Do
Design the Playbook
Build the Hansons Events & Canvassing Playbook from the ground up - scripts, SOPs, frameworks, and appointment-setting systemsDefine success metrics (HPD, set rate, cost per lead, demo volume) and build reporting to track them
Own the Markets
Partner with GMs to hire and develop Program Coordinators at the market levelLaunch 3–5 pilot markets in Year 1 with fully functioning, performance-driven teamsMaintain consistency across markets while optimizing locally
Build & Develop Teams
Build scalable recruiting systems for part-time event staff and canvassersTrain, certify, and coach Program Coordinators; hold them accountable to outcomesCreate onboarding and development pathways that scale as we grow
Drive Performance & Accountability
Own KPIs across the channel: leads generated, demos set, cost per lead, and cost of marketingRun weekly accountability rhythms with GMs and CoordinatorsContinuously optimize based on data and field performance
Think Nationally, Execute Locally
Develop event and territory strategies that align with ideal customer profilesBuild infrastructure and systems to support national expansionManage market-level budgets and reallocate resources toward highest-performing channels
Who We’re Looking For
A proven builder - you’ve created scalable systems and programs, not just managed existing onesExperience leading field teams, canvassing operations, or multi-market event programsStrong operator with high standards, accountability, and a bias toward executionData-driven - you know your numbers and use them to make decisionsA talent developer who recruits, trains, and builds high-performing teamsComfortable operating at all levels - working alongside GMs, sales leaders, and executivesExperience in canvassing, field marketing, direct sales leadership, or home improvement strongly preferred
What Success Looks Like in Year 1
3–5 pilot markets launched with functioning teams and consistent demo productionA clear, adopted company-wide playbook in placeCost of marketing at or trending toward 12%Scalable recruiting and training systems operationalA strong Program Coordinator bench that can sustain growth
Schedule & Travel
Full-time. This is a multi-market, national role. Regular travel is required to launch and support markets, conduct field visits, and partner with GMs. If you’re looking for a desk job, this isn’t it. If you want to build something real and see the results in the field - keep reading.
#HansonsHP
