Proformance Builder Solutions is a leading B2B construction services provider, specializing in roofing, siding, and house wrap for new residential construction. Founded in 2016, we have completed over 15,000 roofing installations and have recently expanded our service offerings to meet the growing demands of residential builders across the state. Our mission is to be the safest, quickest, and lowest-cost provider in the industry, delivering high-quality services to builders on time and on budget.
Position: Director of Sales
Reports to: VP, Sales Operations
Location: Florida (Field-based); In near-by office with frequent statewide travel, with a strong preference for candidates based in Central Florida
Travel Requirement: 50–70% statewide
Role Purpose
The Director of Sales is a high-impact, field-first leader responsible for driving aggressive revenue growth across Florida. This is a hunter's role at its core — you will personally pursue and close new builder accounts while simultaneously building, coaching, and holding accountable for a team of 5–6 Regional Sales Representatives. You thrive in the field, set the standard for relentless prospecting and disciplined execution, and translate that energy into a team culture that wins.
This role sits at the intersection of individual contributor grit and people leadership (60% management, 40% sales). You are expected to carry your own book, develop your team, and partner closely with the VP of Sales Operations to ensure every deal is in the CRM, every forecast is reliable, and every rep is executing with precision.
Key Success Drivers
Personal and team revenue attainment against quarterly and annual targetsNew logo acquisition — consistent pipeline of net-new builder accounts across FloridaTeam CRM adoption and hygiene at or above company standards (>95%)Rep development: measurable improvement in conversion rates, pipeline coverage, and account growth across the teamForecast accuracy — minimal surprise variance; clean, stage-accurate pipeline at all timesMarket penetration across target builder profiles: regional production builders, mid-tier builders, and Florida-based national builder divisions
Core Responsibilities
Field Sales & New Business Development
Personally prospect, pursue, and close new builder accounts across Florida — this is an active hunting role, not a management-only positionPresent bids, scopes, and proposals for roofing, siding, and exterior trades to key decision-makers at target buildersBuild and maintain executive-level relationships with procurement, construction management, and ownership at builder accountsDevelop and execute a statewide new business development plan aligned with revenue targets and builder profilesConduct regular jobsite visits, relationship meetings, and builder performance reviews
Team Leadership & Performance Management
Directly manage a team of 5–6 Regional Sales Representatives across FloridaSet clear performance expectations and hold reps accountable to activity, pipeline creation, conversion, and revenue targetsCoach reps on prospecting, discovery, proposal delivery, and closing — inspect the work, not just the numbersConduct structured 1:1s, deal reviews, and ride-alongs; develop each rep's individual capability and territory planRecruit, onboard, and ramp new sales talent as the team grows
Pipeline & Forecast Discipline
Own the team's pipeline health: coverage ratios, stage accuracy, aging, and slippage visibilityParticipate in weekly cadences and QBRs with VP of Sales Operations; come prepared with clean data and clear perspectiveEnforce CRM standards across the team — every account, every activity, every deal logged and currentProvide reliable weekly pipeline updates and monthly territory forecasts
Market Intelligence & Strategy
Develop deep knowledge of Florida's residential construction landscape: builder activity, production volumes, competitive dynamics, and pricing trendsIdentify target markets, geographies, and builder segments with the highest growth opportunityPartner with VP of Sales Operations to align territory coverage, capacity planning, and go-to-market prioritiesSurface competitive intelligence and market shifts that influence ProBLD's positioning and pricing strategy
Cross-Functional Collaboration
Work closely with Operations, Estimating, and Scheduling to ensure sales commitments are operationally deliverableServe as the escalation point for key account issues; maintain strong builder relationships through delivery performanceAlign with VP of Sales Operations on quota design, territory structure, and rep performance planning
Qualifications
7–10+ years in B2B outside sales, with a minimum of 3 years in a player-coach or field sales leadership roleProven track record of personally hunting and closing new accounts — not just managing others who doExperience in construction, building materials, subcontracting, or related industries strongly preferredDemonstrated ability to build, develop, and hold accountable a field sales teamStrong understanding of builder workflows, production cycles, and procurement processesProficiency with CRM platforms (Salesforce, HubSpot, or Dynamics); disciplined about data hygiene and pipeline managementExcellent presentation, negotiation, and relationship-building skills at the builder decision-maker levelComfortable operating in a fast-paced, process-driven environment where accountability is non-negotiableAbility to travel 50–70% across Florida on a consistent basis
Preferred Background
Experience with roofing, siding, or exterior construction tradesBackground selling to production builders or residential construction companiesExperience scaling a regional sales team from ground level
Performance Metrics
Team and personal revenue attainment vs. targetNew builder account acquisition (logos and revenue)Pipeline coverage and forecast accuracyCRM compliance and data quality across the teamRep retention and performance developmentMarket share growth within target builder segments
Compensation & Benefits
Base Salary: $150,000 annually
Commission/Bonus: Performance-based incentive tied to team and personal revenue attainment
Earning Potential: $200,000+ annually
Why ProBLD
ProBLD is executing an aggressive statewide growth strategy, and the Director of Sales is central to that mission. This role isn't for someone looking to manage from a desk — it's for a relentless competitor who wants to build something, win in the market, and lead a team that operates with the same edge. If you live by Elite Excellence and want to see the direct impact of your work, this is your seat.
Why You'll Love Working with Us:
At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well-being and work-life balance!
Comprehensive Health Coverage: We've got you covered with medical, dental, and vision insurance to keep you and your family healthy.
Secure Your Future: Start planning for the long term! You'll be eligible for our 401(k) plan after just 3 months of employment.
Time to Recharge: Enjoy 10 days off in your first year, plus 9 paid holidays and a floating holiday to use as you choose!
Work Hard, Play Hard: Our culture is driven, dynamic, and supportive — if you thrive in a fast-paced environment where hard work is recognized, you'll fit right in!
We're more than just a workplace — we're a team that's committed to growth, collaboration, and making sure you feel valued every step of the way. Ready to join us? Let's build something great together!
PI299b9f89f745-37437-40102617
