About Us
4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.
Position Overview
We’re seeking a data-savvy, hands-on Search Engine Marketing Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax/AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agency—while staying fully hands-on and tying customer and product insights and details to granular campaign management.
Key Responsibilities
Build & Optimize Paid Media (Google-First)
- Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery.
- Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
- Ensure robust conversion tracking (GA4, GTM, enhanced conversions, offline imports) and accurate revenue/lead attribution, supported by internal and external analytics resources.
- Serve as the point of contact for external platform representatives and support resources
- Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
- Stay informed on platform changes and performance marketing best practices.
Analytics, Measurement & Insights
- Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability.
- Design and analyze experiments (A/B, holdouts) and translate results into clear actions.
- Improve data leverage: cleaner conversion data and stronger audience strategies.
Cross-Functional Collaboration
- Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc.
- Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements.
- Share regular performance readouts and next steps with stakeholders.
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