About Atlas Tools and Machinery
Atlas Tools and Machinery is a proud,family-owned Canadian business, now in its third generation, and dedicated to delivering exceptional customer experiences since 1954. As a trusted provider of industrial supplies, we take pride in being experts in our field and offering high-quality products at competitive prices. We are dedicated to ensuring our tradespeople have the tools and service they need to help build and shape the infrastructure of our local communities.
At Atlas, we value your enthusiasm, creativity, and entrepreneurial spirit. Our culture is focused on collaboration, respect, innovation, and a shared dedication to driving success. We are committed to creating a supportive and growth-oriented workplace where you will continue to learn, grow, and build a career that is both challenging and rewarding.
Customer & Brand Experience Lead
Purpose of the Role:
Enhance visual presentation and storytelling in the showroom
Create customer experience centres
Develop employees into knowledgeable brand ambassadors
Increase employee awareness, engagement, and alignment with the customer journey
Key Responsibilities:
Visual Enhancements & Merchandising Standards
Create immersive customer experience centers
Design in-store product demos and educational hubs that tell a compelling product story and encourage hands-on interaction, enhancing customer understanding and engagement
Review customer feedback, sales associates’ insights, data, and sales focuses to refine the displays
Provide recommendations, pilot, assess ,and determine effectiveness in order to determine their impact on customer experience and sales performance
Standardization of Visual Protocols
Identify opportunities for engaging displays, high standards of visual presentation, and accurate and engaging product placement
Develop and communicate consistency in expectations for visual merchandising, green and clean standards, raising internal awareness, and a consistent framework and expectations for visual displays, demos, and product positioning using both planogram software (when available) and brand guidelines
Measure the effectiveness of visual displays and their impact on sales performance. Identify high-performing areas and areas that are underperforming. Use data to refine displays
Customer Experience and Selling Practices
Translate the leadership-defined selling steps into clear, actionable behaviours that can be coached, trained, and consistently applied on the sales floor.
Collaborate with store leaders to refine and improve desired selling behaviours.
Deliver one-on-one and small-group sales training focused on customer engagement, product knowledge, and sales techniques
Act as a showroom role model, consistently demonstrating best-in-class behaviours and reinforcing a culture of consistency, accountability, and service excellence.
Training:
Deliver foundational CX & sales training to new hires and existing employees to align their skills to the showroom vision and customer expectations
Provide coaching on specific selling behaviours such as identifying customer intent, assisting uncertain/undecided customers, increasing floor awareness, and building ATV
Ensure that floor training (sales, visual, brand ownership, and product knowledge) is documented and shared to create a sustainable training framework and includes customer-first modelling, reinforces Core Values, and engages employees.
Model Brand Ownership
Deeply understand the products and their application within the brand to support selling and customer engagement
Share relevant customer insights and improvement opportunities with Marketing, Purchasing and DC, to enhance the Customer Experience
Build employee awareness and selling confidence through ongoing coaching and support on the sales floor
Develop confidence and a framework of increased empowerment and judgment to create tailored and personalized customer experiences
Measuring Success
In collaboration with the team, identify and define clear KPIs to measure the effectiveness of visual merchandising, training, and customer engagement strategies
Monitor results to identify areas for continuous improvement.
Customer & Brand Experience Lead
Focused on HOW to increase customer engagement
coach on selling behaviours
Deliver and model training of a customer journey
Model and coach on visual brand standards
Supports and collaborates with managers.
Focused on elevating the CX, sales effectiveness, and visual design through training and coaching
Managers as collaborators and supporters.
Hold the team accountable
Provides direction
Work collaboratively, provide organizational vision, and provide feedback
Provide autonomy but deliver accountability when necessary
Provides input, celebrates successes.
Focused on operations and leadership, team performance, and execution
At Atlas Tools & Machinery, we are committed to fostering an inclusive and diverse workforce. We welcome applicants from all backgrounds and are proud to be an equal opportunity employer. We support individuals with disabilities through the accommodation process during the hiring process. Please reach out to our Human Resources team or the hiring manager if you require accommodation to apply.
We thank all applicants for their interest in this opportunity, but only candidates selected for interviews will be contacted.
