Pumpkin promises uncompromising care to the cats & dogs we love unconditionally. By helping prevent future health risks and ensuring access to gold-standard veterinary medicine and individualized support when it matters most–we aim to enable $1/2B in life-extending and life-saving treatment over the next five years.
How we’re making this happen:
Premium Insurance: Best-in-class coverage to enable the best, most advanced treatments and therapies when it matters most – without compromise
Innovative Wellness Plans: Personalized preventive care products designed with vets to prevent, reduce, and detect health risks earlier to extend quality of life
5-Star Experience: Concierge service & experience powered by pet experts and industry-leading technology to make decisions and providing care stress-free & frictionless
Mission-Driven Culture: We put pets' best interests at the center of everything we do. We dream big and solve big problems. We embrace speed, agility, and fearlessness to jump the highest fences, dig new and bigger holes, and fight for the toys we believe in.
Pumpkin is seeking an experienced Senior Marketing Manager to spearhead our Pumpkin Wellness Club (PWC) marketing initiatives, driving integrated campaigns across various channels. This is a unique opportunity to help build our brand function, balancing strategic brand development with performance-driven growth for our innovative membership product. You'll lead go-to-market strategies, support DTC partnerships, and create comprehensive marketing programs that establish PWC as the leader in preventive pet care.
This will be a hybrid position, with a requirement of 2-3 days a week in the New York City office.
What You'll Do:
- Go-to-Market Strategy: Drive GTM execution for PWC products including market positioning, launch planning, and cross-functional coordination to ensure successful product rollouts.
- Integrated Marketing Communications (IMC) Management: Design and execute comprehensive IMC strategies for PWC across paid, owned, shared, and earned media channels—from initial brand awareness through customer conversion and retention.
- Partnership Optimization: Own and optimize DTC partnership relationships, ensuring partnerships deliver against both brand and performance objectives.
- Cross-Functional Alignment: Collaborate with performance marketing, creative, product, and engineering teams to ensure integrated campaigns that balance brand building with growth objectives.
- Channel Management & Optimization: Oversee marketing initiatives across multiple channels including consumer, veterinary, partner, and employer segments, optimizing channel mix to maximize ROI and brand impact.
- Performance & Brand Measurement: Partner with analytics teams to develop comprehensive measurement frameworks that track both brand health metrics and performance KPIs, using insights to continuously improve marketing effectiveness.
- Brand Function Leadership: Help build and lead a brand-focused function within the marketing department, mentoring team members and establishing processes that scale with organizational growth.
What You'll Bring:
- 8+ years of experience in integrated marketing communications with demonstrated expertise in brand strategy and performance marketing
- Proven track record in go-to-market strategy and execution for DTC products, preferably in health, wellness, or subscription services
- Strong familiarity of paid, owned, shared, and earned media channels with ability to create cohesive cross-channel strategies
- Understanding of brand development and expression across multiple touchpoints while maintaining performance discipline
- Demonstrated people skills with ability to mentor and lead brand-focused teams
- Experience working in mid-sized or growing companies with ability to be scrappy and resourceful
- Strong cross-functional collaboration skills with experience working alongside creative, product, and engineering teams
- Bachelor’s degree in Marketing, Business, or a related field
Bonus Points:
- B2B2C marketing expertise, specifically in developing programs that engage both end consumers and professional stakeholders (e.g., veterinarians, employers)
- Experience marketing subscription-based or membership products in healthcare, with proven success in driving both acquisition and retention metrics
- Experience supporting DTC partnerships and account relationships with measurable success metrics
The compensation for this position ranges from $98,419 - $123,024 (annually). Compensation may vary outside the listed range, based on a number of factors including but not limited to location, qualifications, performance, skills and experience. The compensation range listed is just one component of Pumpkin’s total compensation package for employees. Total compensation packages, depending on the position, may also include incentive compensation, discretionary bonuses, and other short or long-term incentives. If hired, employees will be in an ‘at-will position’ and Pumpkin reserves the right to modify compensation (as well as any other discretionary payment or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
Benefits and Perks:
Comprehensive contributions to medical, dental and vision for colleagues and dependents.
Generous PTO and Paid Holidays
401k with company match.
The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions.
Pet Friendly Offices, Stocked Kitchens, Team Workouts, Team Outings and much more!
Pumpkin's Core Values:
Pets Come First: Put what’s best for pets at the center of everything we do
Trust the Pack: Help families make empowered pet care decisions
Jump Fences: If there’s a will, there’s always a way over them
Share Toys: Be generous with our gifts and amazing things will happen
Dig New Holes: Challenge conventions to create the future of pet health care
Pumpkin is proud to be an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other characteristic protected by federal, state or local laws.
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