At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
The Mid-Market Sales Manager will gain experience in a client-facing role and deepen his/her understanding of Nielsen Audience Measurement products and capabilities. The associate will develop internal partnerships by working with Asia vertical sales teams and other Asia Mid-Market Sales associates to share best practices.
Job Responsibility:
- Carrying quota and owning sales, end to end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue;
- Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos;
- Drive and enable renewals of existing clients;
Sales activities:
- Build and maintain strong relationships with clients through regular communication and follow-up;
- Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline;
- Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities
- Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs;
- Manage sales process from prospecting, to negotiating and closing contracts;
- Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales;
- Answer client questions relative to product updates and product information effectively and in a timely manner;
- Consistently meet revenue targets and activity KPIs;
- Stay up to date on industry trends and developments;
- Develop a solid understanding of Nielsen products and services to effectively position them to potential customers;
Operational ＆Cross functional activities:
- Leverage CRM and other tech tools to track, execute and manage sales activities;
- Have operational command of business;
- Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction.
Stakeholders:
- Regular meetings with Mid-Market Sales Team across 8 markets in Asia and MMS Lead;
- Close collaborations with the Delivery & Customer Support Group, Revenue Operations Team and the local Operations Team;
- Synergies with Vertical teams - Agencies, Advertisers, Broadcasters/Publishers, Platforms/Digital;
- Coordination with the Marketing team and other Support Functions such as HR & Finance;
- Regular meetings (virtual or face-to-face) with identified high-touch Mid-Market Sales clients;
- Bi-weekly/monthly touchpoints and communication with identified low-touch Mid-Market Sales clients.
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Requirements:
- Japanese language fluency (written and spoken)
- Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales/business experience;
- 5 years of experience in high performing Mid-market Sales teams;
- Knowledge of Nielsen as a business and its products, services, and offerings - preferred;
- Track record of performance with discipline in sales prospecting activities;
- Mid-market Sales tool proficiency - SAP/Salesforce, Sales prospecting tools (e.g., LinkedIn Sales Navigator), lead enrichment tools (e.g., Zoominfo), Sales engagement tools (e.g., Outreach);
- Demonstrated willingness to learn and grow;
- Exceptional strategic and analytical skills that enable informed, data driven business decisions and judgment;
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
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