Digital Communications Specialist
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GENERAL SUMMARY
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The Digital Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. The role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
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Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
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Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
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Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
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Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
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Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.
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Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.
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Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.
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Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD’s voice, visual identity, and editorial standards.
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Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.
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Ensures compliance with healthcare regulations and internal policies in all communications.
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Responsible for the execution of multiple, concurrent projects.
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Performs other duties as assigned.
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LICENSES AND/OR CERTIFICATIONS
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MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
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WORKING CONDITIONS
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PHYSICAL REQUIREMENTS
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