Après Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member!
Role Overview
The Marketing Manager is the strategic leader responsible for driving acquisition, retention, and brand growth across all customer-facing marketing channels forAprésNail. They own the campaign strategy, channel performance, team leadership, and executional briefs that ensureAprésremainsthe category leader in professional nail innovation and consumer brand awareness.
The Marketing Manager owns the “how we go tomarket” --across CRM, paid media, social, influencer, and loyalty.
Key Responsibilities
Campaign & Channel Strategy
- Own the marketing strategy for launch and evergreen campaigns to ensure goals arealigned to brand goals and revenue targets
- Translate brand-level campaign themes into channel-specific strategies acrossemail, paid, social, influencer, and loyalty
- Write and review campaign briefs, ensuring clarity on messaging, audience,deliverables, KPIs, and channel adaptations
- Partner withSales,Product, and Creative to craft launch marketing angles,customer benefits, and storytelling arcs
- Lead creative testing strategy in partnership with Paid, CRM,andCreative(hooks, formats, messaging variations, offer framing, etc.)
Team Leadership & Cross-Channel Management
- Manage and mentor Social, Influencer, and CRM roles, ensuring they hit KPIsand execute to brief
- Leads communication across OOH partners such as Beach House andOverCast
- Ensure each channel owner has a clear content & performance plan tied tocampaign calendar
- Review and approve channel creative for brand alignment, accuracy, and messagingclarity
- Review live data,identifyshifts needed, and reallocate focus ifrequired
- Ensure assets, timelines, anddeliverables stay on schedule
Performance Ownership & Analytics
- Own weekly KPI reporting across all channels (topline + channel breakdowns)
- Analyze performance of major launches and evergreen growth channels,identifyinsights, wins, and next steps
- Monitor loyalty membership growth, paid mediaefficiency,email retention metrics, and social reach/engagement
- Deliver weekly performance snapshots and quarterly business reviews to Brand Director
Loyalty Strategy & Retention Growth
- Growloyalty engagement anddevelopperformance strategy
- Work withE-Comm+ CS+ CRM to ensure tier benefits, reward cycles, and loyalty-based campaigns support customer retention and upsell
- Drive YOY growth in loyaltysign ups, tier migration, and repeat purchase rate
Budget & Resource Stewardship
- Own monthly budget pacing and reporting across paid, influencer, and creatorallocations
- Track ROI by channel, campaign type, and audience segment
- Recommend spend shifts based on performance and seasonality
Qualifications and Requirements
- 5-7+ years of marketing experience
- 2+ years of experience of leading a team
- Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
- Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
- Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).
The pay range for this role is:125,000 - 135,000 USD per year(Gale)
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