About Applied Business Software, Inc.,
Applied Business Software, Inc., (ABS), the maker of The Mortgage Office®, is the industry leader in private lending and loan management technology. Since 1978, our software has powered thousands of lenders, including private money firms, municipalities, CDFIs, Tribal Nations, universities, franchisors, third-party servicers and other non-bank lenders, helping them streamline, automate, and scale their lending operations with confidence.
About the role
We’re looking for a next-generation SaaS sales leader who’s growth-driven, tech and AI forward, and excited to lead from the front. This is a player-coach role; someone who can sell, coach, build process, and develop a high-performing team while staying close to the close. You’ll guide strategy, support closing calls, and elevate enterprise sales execution.
You’ll step into a proven, industry-leading business with a tenured sales team (avg. 6 years), strong market demand, and real runway for growth. You’ll have the autonomy and support to shape, scale, and run the team your way.
What you'll do
- Lead & Scale New Business Sales
- Lead, coach, and develop a team of 3 existing SaaS sales repswith a goal to grow to 5 by year end
- Set clear goals, drive accountability, and elevate performance
- Recruit and hireadditionalreps as the team grows
Coach Responsibilities
- Activelyparticipatein sales cycles: prospecting, demos, negotiations, and closing calls
- Model best-in-class SaaS sales behaviorsusing AI tools and HubSpot
- Jump into complex or strategic deals when needed
- Help Drive and strategize on our largest enterprise deals
Build a Scalable SaaS Sales Engine
- Refine and scale the sales process: pipeline stages, forecasting, CRM discipline, metrics
- Drive data-backed decisions using SaaS KPIs (pipeline velocity, conversion rates, deal size, rep productivity, ACV)
- Improve forecast accuracy and quota attainment– current team is at 125% through Q1
Go-To-Market & Growth
- Collaborate closely with Marketing, Product, Customer Success, and Leadership
- Refine messaging and positioning for different buyer personas
- Identifynew markets, verticals, or partnerships to expand beyond core segments
- Implement strong prospecting techniques to drive pipeline growth
Product & Storytelling
- Develop deep working knowledge of The Mortgage Office platform (origination, servicing, fund management)
- Deliver clear, compelling demos and explain complex workflows in plain English
- Help translate product value into outcomes lendersactually careabout
- Becomean industry expert and consultant, truly helping our clients grow their business
Qualifications
- Proven SaaS sales success, ideally in fintech, prop tech, or complex B2B software
- Experience leading 3–6 sales reps in a new-business, outbound environment
- Strong hunter mentality with the ability to coach others to win
- Comfortoperatingas a player-coach—you still love to sell
- Solid understanding of SaaS metrics: ARR, CAC, LTV, churn, upsell
- Experience building & improving sales processes and frameworks
- Confident, clear communicator with a data-driven mindset
- Willingness to work onsite in Huntington Beach and lead from the front
- Knowledge &expertisein lending, real estate,and finance is a plus
Why Join Us?
- Competitive base salary + uncapped commission ($250 - 275k OTE Year One)
- Comprehensive health, dental, and vision coverage.
- 401(k) with company funded match.
- Mission-driven company with a 45+ year legacy and industry-leading products trusted by thousands of lenders.
- Collaborative, supportive team known for long tenure, deep expertise, and a culture built on trust and integrity.
- Help modernize and evolve the leading platform in private lending technology.
- Beautiful Huntington Beach office with a tight-knit culture.
- Competitive compensation and room for professional growth.
- Performance-based bonuses.
- Generous PTO.
- Modern workspace with on-site amenities.
- Awesome company Christmas party.
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