Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.
We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.
Mexcor Inc. seeks a Director, Beer. Ideally, this person resides in the Dallas or Houston region. We have a competitive compensation package with a wide range of benefits for full-time employees.
JOB DESCRIPTION
Reporting to the Chief Sales Officer, the Director, Beer is responsible for leading and expanding Mexcor’s Beer Distributor Network on a national scale. This role builds and executes strategic business plans to grow distribution, accelerate brand performance, and secure incremental sales above base business. The Beer Director will develop strong, trusted relationships with distributors and key retail partners, ensuring alignment with Mexcor’s sales goals and brand priorities. The Director, Beer is an individual contributor that collaborates with cross-functional teams to ensure alignment of business objectives.
MEXCOR INTERNATIONAL VALUES
- All-In: Being Accountable; If it’s to be, it’s up to me.
- People: Growing and building partnerships within a family dynamic.
- Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Strategic Growth & Sales Execution
- Develop and execute strategic sales plans to expand the beer portfolio nationally and increase market penetration.
- Identify, prioritize, and secure new distribution and retail opportunities.
- Drive incremental volume growth, ensuring achievement of annual sales targets.
- Manage distributor performance and hold partners accountable for execution and results.
Distributor & Customer Relationship Management
- Cultivate positive, credible, and lasting relationships with distributors, retailers, and key accounts built on trust, collaboration, and value.
- Serve as the primary liaison to distributor network leaders, providing guidance, support, and direction.
- Conduct joint business planning, market visits, and performance reviews with distributors.
Brand Building & Market Development
- Partner with internal and external stakeholders to identify market opportunities and champion growth of Mexcor’s beer brands.
- Ensure trade execution excellence including distribution, shelf placement, pricing, and promotional programming.
- Analyze market data and trends to guide decision-making and optimize portfolio performance.
Cross-Functional Collaboration
- Collaborate with marketing, supply chain, finance, and operations to support seamless brand execution.
- Align distributor programs and field execution with Mexcor’s commercial strategy.
- Report progress against objectives and provide business insights to Mexcor sales leadership.
COMPETENCIES
- Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
- Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
- Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
- Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
- Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.
BEHAVIOR & COMMUNICATION EXPECTATIONS
- Collaborate with peers and the VP to strategize issues that disrupt goal achievement
- A high level of professionalism and confidentiality is crucial to this role
- Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
- Being approachable at all times
- Being known as a trusted resource for knowledge and guidance
- Desire to deliver excellence – Always looking for the very best product in what we do
- Living Above the Line – Exhibiting ownership, accountability and responsibility
- Engaged – Ensuring we all care about MBG and the work we do, from the top - down
- Responsive – We do what we say in a timely manner
- Respected – As professionals, we are known for accuracy in all we say and do
- Confident – Trust in our ability to be successful and make good decisions
PHYSICAL REQUIREMENTS
- Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
- Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
- May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
QUALIFICATIONS
- Deep understanding of the U.S. beer distribution system and retail landscape
- Ability to travel extensively (50%+)
- 5 to 7+ years industry experience managing wholesalers-brokers and On/Off Premise customers
- Supplier experience a bonus
- Proficient and professional use of systems to perform duties and responsibilities including the ability to build and structure customer presentations and product proposals
- Able to analyze and understand data/information while communicating effectively and clearly to a tailored audience in a fast-paced, results-driven environment
- Commercial financial understanding and acumen
- Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management
- Able to be nimble in ambiguity; be open to change; embrace innovative ideas
- Driving record must be within MVR policy guidelines throughout employment
- Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Mexcor International provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Mexcor International is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Mexcor International, with or without cause, with or without notice, and at any time.
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