Do you have experience and a proven track record of selling directly to key accounts and interacting with distributors on a regular basis to assist with wine sales through market ride-withs, general sales meetings, trade shows, and building winning incentives? If YES, you might be the candidate we are seeking to propel our winery to success.
We are seeking a Regional Sales Manager that can make an immediate impact in the California market, with the ideal candidate residing in Orange, Los Angeles, or Riverside County.
About Us
- Forty-two years young, Willamette Valley Vineyards distributes its wine in 50 states, several countries, generating $18.6 million in sales last year. We own and lease 12 Oregon vineyards of 1,018 acres, producing over 200k cases in 2024, and operating 9 retail locations all with the help of over 300 employees.
- Willamette Valley Vineyards Estate in the Salem Hills Tasting Room was recently voted the Best Tasting Room in the country by USA Today 10 Best Readers’ Choice Awards in 2024 and 2025!
- Please consider joining us - we are just getting started!
What We Offer
- Competitive pay, incentives, and benefits, including health, dental and vision benefits, plus 401(k).
- The #1 selling Oregon Pinot Noir above $20
- Support of 26,000 wine enthusiasts and 13,000 wine club members actively supporting and following our brands.
- 9 beautiful winery locations throughout OR and CA to support trade hospitality and • education; on-site restaurants, accommodations, world class winery events and tours.
Position Overview
- 70% travel
- Reports to Director of Sales
- Manages the winery's sales in the assigned market to increase placements, depletions, and customers for life at all levels of distribution, sales and consumption through effective contact management.
- Increases sales and points of distribution of Willamette Valley Vineyards products through on, off and Omni channel accounts, including chains.
- Identifies and executes on Direct Sales opportunities in the marketplace.
- Regularly communicates new placements, programs, or significant impacts to business within the territory to the Sales Director.
- Effectively deploys team members, Demo Team, Ambassadors, Owners & Wine Enthusiast contacts to support sales efforts.
Product Distribution/Sales
- Leads wholesale sales efforts in assigned state to increase volume, points of distribution, and brand awareness in all wholesale channels.
- Develop targeted goals utilizing annual trade marketing calendar, pricing, and available sales tools.
- Manages distributor relations and communications, implements sales staff incentives, programming calendar, plans market visits and provides general customer service.
- Monitors and maintains distributor inventories to support programs and avoid out-of-stock issues. Assists with establishing allocations, monitoring balances and communicating with distributors to manage results.
- Working with the National Chain Accounts Manager to ensure that current placements are provided with support through chain submission process for TPR’s, planners/displays, and events working to increase volume opportunities.
- Prepares new item forms, ensures samples are presented to buyers and executes regular calls/meetings with key buyers (on and off premise), with distributor management on a regular basis.
- Pursues authorizations, placements, programming, floor stacks, cold box, displays, ads, etc.
- Collaborates to pursue chain opportunities.
- Understands or seeks to understand drivers of losses and gains within chain accounts.
- Coordinates or delegates coordination of staff training, incentives, tastings, dinners etc. to support and leverage placements. Hosts events as needed.
- Ensures price survey information is collected and recorded regularly.
- Studies for price positioning opportunities and provides recommendations to Director of Sales.
- Meets or hosts calls with distributors monthly to discuss goals, programming and project • depletions.
- Ensure distributors receive pricing and programming information from the winery annually.
- Collects scan data regularly from distributors and helps to analyze brand performance indicators and opportunities.
- Supports the launch of new brands/products by assisting with market research, developing targets, goals, programming, and then executing within territory.
Other Skills/Abilities
- Drafts annual budget for territory
- Ensures data and notes are saved in appropriate databases (GreatVines, WineDirect, Server).
- Works with the Marketing department to ensure events in the market are appropriately publicized.
- Supports Company’s effort to create a more sustainable, cross-cultural and “green” environment.
- Thorough understanding and genuine interest in luxury wine business and terminology.
- Ability to educate customers about wine with passion not pretension.
Compensation details: 100000-115000 Yearly Salary
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