Director of Sales

Brodie Rec Leagues Ltd. • Toronto, Ontario, Canada • 2h ago

35,000 athletes. 20 locations. Millions of views.

Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Type: Full-Time
Location: Toronto, ON
Salary: $100,000 – $150,000 annually
Reports to: COO

ROLE OVERVIEW

The Director of Sales is the engine behind Brodie League's athlete growth and revenue expansion. This is a full-time, in office, high-performance leadership role for a builder who can create systems, scale people, and turn frontline staff into an elite, customer-obsessed sales force.

You will own athlete growth across all Brodie League locations - increasing registrations, boosting retention, driving add-on revenue, and unlocking new opportunities to grow the brand. This role sits at the intersection of sales, customer experience, community, and operations.

Your job: build the ultimate service-driven selling machine across North America, powered by Brodie culture and frontline execution.

You will partner directly with on-site teams, League Managers, Athlete Experience Specialists, and Highlight Specialists, shaping the scripts, playbooks, tools, and habits they use to convert athletes, exceed expectations, and keep players coming back season after season.

CORE RESPONSIBILITIES

Sales Strategy & Revenue Growth

· Own the sales strategy and revenue targets for all Brodie League locations

· Build frameworks to increase athlete registrations, retention, referrals, and waitlist conversions

· Develop and test pricing strategies, add-on offerings, upsells, and new revenue streams

· Partner with Marketing to tighten funnels and optimize lead registration conversion

· Analyze player behaviour to identify revenue opportunities and timing patterns

Location-Level Growth & Athlete Acquisition

· Work directly with on-site staff to create repeatable sales systems inside every location

· Deploy tactics to increase team signups, free agent signups, and new player acquisition

· Build templates for local outreach, partnerships, and grassroots growth channels

· Identify high-potential locations and create targeted growth plans

Retention, Experience & Service-Driven Selling

· Build systems that increase returning athletes season-over-season

· Create customer service scripts that turn every staff member into a confident seller

· Implement follow-up processes, customer lifecycles, and retention workflows

· Coach staff on how to build relationships, anticipate athlete needs, and create wow moments

· Integrate sales opportunities into game night flow (check-in, jersey pickup, on-court engagement)

Sales Playbooks, Training & Performance Management

· Develop Brodie's full sales playbook used by League Managers, Experience Specialists, and Highlight Specialists

· Design training programs, workshops, and role-playing sessions to upgrade frontline selling skills

· Build dashboards and targets for staff and locations

· Review performance weekly with District Managers and League Managers

· Establish standards for communication, outreach, follow-ups, and athlete closing techniques

Data, Reporting & Insights

· Track KPIs such as athlete signups, retention, referrals, upsell revenue, and conversion rates

· Build dashboards that show performance by location, staff member, and season

· Use data to identify bottlenecks and design improvements

· Present weekly and monthly sales reports to the executive team

REQUIREMENTS

· 7–10+ years of sales leadership experience, ideally in consumer, sports, retail, or multi-location environments

· Proven ability to build and scale high-performance sales teams

· Experience creating systems, scripts, playbooks, and repeatable processes

· Strong understanding of customer psychology and service-driven selling

· Highly analytical - able to work with data, funnels, and conversion metrics

· Excellent coaching and communication skills

· Comfortable working in fast-paced, high-accountability environments

· Entrepreneurial builder who loves testing, iterating, and scaling

BENEFITS AND PERKS

· Comprehensive health and wellness plan from day one

· Access to events, connect with industry professionals, and build lasting relationships within the sports community

· Massive opportunity to drive growth in one of North America's fastest-growing sports brands

APPLY IF

You believe sales is service. You love building systems, coaching people, and turning great experiences into revenue. You get energized by growth, competition, and big targets. You thrive in fast-moving environments and can turn any location into a high-performing selling machine.

If you're ready to grow Brodie League to new heights - in athlete count, revenue, and impact - apply below.