Gamer's Choice is a team of passionate gamers, creators, and innovators based in Queens, New York. What began as a small local shop has grown into one of the leading destinations for Trading Card Game players and collectors around the world. We're driven by a shared love for gaming and community, offering both an engaging online experience and a vibrant in-store atmosphere. Our mission is to be the ultimate home for fans to connect, compete, and celebrate the games they love. While Yu-Gi-Oh! has always been our foundation, we're expanding into exciting new titles like Pokmon, One Piece, Riftbound, and Disney Lorcana. Our Long Island City store serves as the heart of our community, hosting tournaments, events, and gatherings that bring players together both in person and online.
Job Description:
The Marketing Director will serve as the strategic and creative lead responsible for building and executing all marketing initiatives for our rapidly growing brand. This individual will design and implement comprehensive acquisition, retention, and brand strategies across paid, organic, and emerging media channels, driving awareness, engagement, and revenue growth.
Key Responsibilities
- Develop and execute a holistic marketing strategy focused on brand growth, customer acquisition, and retention.
- Partner with leadership on long-term growth planning, budgeting, and performance goals.
- Define KPIs and establish data-driven decision-making frameworks across all marketing channels.
- Oversee content strategy for all platforms, including website, email, social media, Whatnot, TikTok, YouTube Shorts, and community engagement channels.
- Develop and manage influencer, creator, and partnership initiatives to grow brand presence.
- Ensure brand consistency and authenticity across all marketing touchpoints.
- Design and execute paid media strategies (Google Ads, Meta, TikTok, YouTube, etc.) focused on ROI and scalable customer growth.
- Build a robust organic marketing ecosystem through SEO, content marketing, and community engagement.
- Develop lifecycle marketing programs through email, SMS, and loyalty initiatives to drive repeat purchases and LTV growth.
- Implement advanced attribution and analytics tools to measure and optimize channel performance.
Qualifications
- 6–10 years of experience in digital marketing, with at least 3+ years in a leadership or director-level role.
- Proven success in building and scaling e-commerce marketing strategies from early-stage growth to significant revenue.
- Deep understanding of paid media, organic content, email/lifecycle marketing, and analytics.
- Strong grasp of social media trends, short-form video, influencer marketing, and community engagement.
- Experience with marketing and analytics platforms (Meta Ads, Google Ads, Klaviyo, Shopify, Google Analytics, etc.).
- Excellent leadership, communication, and cross-functional collaboration skills.
Preferred
- Experience in the collectibles, gaming, or hobby e-commerce industry.
- Track record of successful campaign launches across multiple channels (especially TikTok, YouTube, and Whatnot).
- Strong data literacy comfortable analyzing CAC, ROAS, LTV, churn, and other key performance metrics.
Benefits:
- Health Insurance
- Dental & Vision Coverage
- Paid time off
- 401k
- Employee Discounts
- Gym Membership Reimbursements
Salary Range: $110,000 - $150,000 per year + Performance-Based Incentive
PIdc36ee011096-37437-39047587
