This is a hybrid position located in Richmond, VA.
Who We Are
Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we've championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients' marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.
Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.
Position Summary
The Lead Paid Media Analyst is fully independent and consistently pushes the team and company forward. :
Develop strategies and tactics that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Troubleshoot minor to complicated client issues Implement and test new capabilities to enable client growth Train analysts on advanced topics Manage creation and quality for client services deliverables during the sales process for upsells and new business
In addition, Lead Paid Media Analysts:
Support Team Leads in the training of new team members Provide temporary launch support and contribute to new strategy development for priority clients Consistently contribute thought leadership content to the Workshop Digital blog and the industryResponsibilities
Client communication and relationships
Develop strong relationships with clients and senior stakeholders Attend and participate in all meetings/calls with clients Communicate independently and effectively with various audiences Create and present insightful, meaningful, accurate reports and analysis independently Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOWProvide temporary launch support and contribute to new strategy development for priority clients
Internal communication and relationships
Proactively seek and gracefully accept feedback Tactfully share feedback with colleagues Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community Share meaningful information that advances the team Participate in the interview process Lead special projects independently
Business development
Identify new opportunities for clients to meet their business goals Independently identify opportunities for potential case studies and coordinate with marketing for case study development Lead beta testing for new services and manage beta test for client setDevelop best practices and training for new services Support of client development by assisting with RFPs, presentations, audits, and SOWs Respond to requested changes in scope of services with oversightElevate client requests for SOW changes
Training
Oversee training for new team membersConsistently identify opportunities to update and expand training content QA training contentConsistently develop original technical training content Consistently conduct team trainings including advanced topics to help develop team expertise Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices Consistently contribute thought leadership content to the Workshop Digital blog and the industry
Channel management
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels Strategically build, manage, and optimize client paid digital marketing accounts Perform keyword and audience research to optimize accounts and influence creative decisions Actively manage and seek ways to improve account performance and diversify client budgets to maximize results Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the futureCreate and prioritize strategies and supporting tactics that embody clients' business goalsTake ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independentlySet up and review Google Analytics (and any other third-party tracking software) Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients Conduct ongoing tests that drive towards growth and achieving client goals Temporarily take on extra client hours to support the team during times of limited bandwidthQualificationsMeets expectations of a Paid Media Manager and has demonstrated the ability to consistently work independently.Demonstrated ability with the most challenging clients with respect to: Building strong relationships Prioritizing workload independently Creating insightful, actionable, and accurate insights for client strategies and reports independently Presenting data and insights in a way that is logical, clear, and actionable independently Creating effective meeting agendas and leading client meetings independently Delivering advanced training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of high-complexity clients and exposure to challenging clients. Demonstrated ability to temporarily take on additional work during crunch periodsExceptional and courteous written, verbal, and visual communication skillsAdvanced analytical capabilities; completely independent in advanced analysis and insights Regularly mentors junior team members by providing constructive feedback and core training as needed to elevate team members technical and communication capabilitiesUnderstands and supports leadership vision/decisions Proactively expands advanced knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Regularly identifies and implements initiatives that push the team and the division forwardExpert-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google SheetsBenefits + Four Day Work Week (4DWW) A real
Four Day Work Week (4DWW) policy where 90% of Fridays are off!Competitive salariesHybrid workspace for Richmonders (only Mondays are required)3 months fully paid Parental Leave8 hours of paid volunteer time per quarter401k with 3% non-elective contributionsA comprehensive health benefit package, including 2 medical plans, dental, and vision insuranceLife insurance, short-term, and long-term disability Profit sharing 2x a year company-wide meetup in Richmond, VA12 days PTO, 5 days STO, 11 holidays
List of Awards
8x Outside Best Places to Work
7x Virginia Business Best Places to Work
2x Search Engine Land Finalist
1x US Search Awards - Best Small PPC AgencySalaryExpected base salary range is
$90,000 - $105,000 annually, based on experience Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
The pay range for this role is:90,000 - 105,000 USD per year(Richmond, VA)
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