About SchoolAI
We make school awesome every day for students and the people supporting them by finding out what they need and making it happen.
Values
We want everyone at SchoolAI to make a competitive wage, have fun, and do good. As we build out the team, we optimize for, and invest in, great people who:
- Make Magic: You're making magic when you dream big, sweat the details, make the complex look elegant, and the final result is one that puts a smile on everyone's face. People are drawn to working with you and your work.
- Rise to the Moment: You're rising to the moment when you show up, answer the call, make the extra effort, and appreciate the fact that we are working with the coolest technology, in the biggest space it'll impact, and we're in pole position.
- Connect the Dots: You've done the work to prioritize, understand, and tie your work to your team, to students, and to the people who support them. You're driving tangible outcomes and can connect your work to meaningful, tangible business results and goals. You're connecting the dots when you've thought deeply and have a throughline narrative for your work.
- Make High Leverage Bets: Always consider the board in front of you – using data, instinct, honed expertise, and user problems to pick the best move and maximize the impact of every resource. When the moment is right – go all in.
- Simplify and Go: Cut through the noise. Focus on what's essential and act with urgency. Speed is your ally, simplicity your tool. Embrace clarity and let it guide you to swift victories.
We use our core values to make decisions, evaluate work, and win. We expect that every team member demonstrate these values. In turn, we'll invest in you and your impact at SchoolAI.
About the Role
As an Integrated Marketing Manager, you'll be the operational heartbeat of SchoolAI's integrated marketing and event efforts bringing structure, alignment, and momentum to every campaign and conference.
This role connects campaign strategy with execution, ensuring every initiative moves forward on time, on brand, and in sync. You'll partner with the broader GTM team to help shape quarterly go-to-market themes that guide all creative, messaging, and marketing initiatives. Then, you'll drive execution from kickoff to completion managing logistics, timelines, and cross-functional workflows to ensure every campaign and event runs smoothly.
This is a hands-on, detail-oriented role that thrives at the intersection of creativity and coordination.
What You'll Do
Event Coordination
- Ensure clarity and coordination across teams for all major EdTech events (e.g., ISTE, FETC, TCEA, and others).
- Manage event logistics, creative deliverables, and pre/post-event campaigns.
- Support event strategy, messaging, and performance reporting.
- Oversee on-site execution from booth setup to staff coordination and real-time problem-solving ensuring a seamless attendee experience.
- Serve as the main point of contact day-of, managing vendors, partners, and internal teams to deliver a polished, high-impact presence.
Campaign Coordination & Execution
- Lead planning and execution for integrated marketing campaigns across all channels.
- Develop and maintain campaign documentation, timelines, cross-functional dependencies, and deliverables.
- Manage program tracking and cross-team coordination in Notion to ensure every launch runs smoothly.
- Support Evergreen campaigns and quarterly GTM themes that guide marketing focus and creative direction.
Project & Process Management
- Oversee multi-team initiatives across marketing, sales, education, and operations.
- Ensure campaigns, events, and content projects are properly scoped, scheduled, and delivered on time.
- Standardize workflows for campaign briefs, kickoffs, QA, and reporting.
Lead Management & Attribution
- Manage lead routing, tagging, and attribution setup for campaigns.
- Conduct QA on forms, routing, and data hygiene to ensure accuracy.
- Partner with marketing operations and sales to connect campaign performance with pipeline outcomes.
Sales Enablement
- Provide scripts, talking points, and follow-up guidance for sales and SDR teams on campaign-generated leads.
- Coordinate QA and feedback loops between marketing and sales to improve campaign quality and conversion.
What We're Looking For
- 4+ years of experience in project management, preferably within marketing, events, or SaaS.
- Proven ability to manage multiple projects and deadlines across cross-functional teams.
- Excellent communication and organizational skills
- Experience coordinating events, managing timelines, and ensuring on-time, high-quality execution.
- Strong understanding of campaign planning, creative workflows, and team collaboration.
- Comfortable using data and feedback to inform future improvements.
- Highly organized with strong attention to detail.
- Thrives in a fast-paced, high-growth startup environment.
What We Offer
- Competitive compensation
- Stock options to share in our success
- Health and dental insurance
- Generous PTO for balance and rest
- A passionate, supportive team and the chance to transform K12 education with AI
PI879d24ca40c4-37437-38890593
