About PaneraTech, Inc.
Who We Are
PaneraTech is a high-tech company that serves manufacturers in over 40 countries. Our disruptive technology offers unparalleled solutions that are often patent protected. Industries that use high-temperature processes, such as glass and steel, rely on PaneraTech to solve the major challenges they face. We leverage both AI and human expertise to improve efficiency, worker knowledge, and safety. We help in two major areas:
- Asset Life Extension - With our patented solution in the glass and steel industry, we help manufacturers make data-driven decisions using sensors, data, and AI. This results in longer asset campaigns safely with higher annual production
- Enabling the next generation of workers - Heavy industries have relied on the experience of employees who worked for 20-30 years in one plant. As a generation of operators and engineers retire, we bridge the experience gap with technology, data, and expertise. We offer solutions to our customers to make their process more data-driven so that an early career workforce can flourish.
Working at PaneraTech
At PaneraTech, you will be part of a global, innovative and hybrid working team. Our corporate office is based in the United States with employees spread across Europe, Asia, and South America. Turkey office is in the Hacettepe Teknokent. In this collaborative and inspiring culture that is fostered by a creative and intellectually stimulating work environment, you will be encouraged to bring the best out of yourself and your colleagues. We are looking for professionals willing to work in a fast-paced environment, cannot wait to excel in their work and are crazy about improvement! We recognize our colleagues' achievements and both individual and team performance is valuable to us.
About the role
We are seeking a dynamic Marketing Manager to drive our global marketing strategy and brand positioning in the industrial technology sector. This hybrid position, based in our Fairfax, VA headquarters, will be responsible for developing and executing comprehensive marketing campaigns that showcase PaneraTech's innovative solutions to glass and steel manufacturers worldwide. The ideal candidate will have experience in B2B industrial marketing with a strong understanding of technical products and global market dynamics.
This role offers the opportunity to work with cutting-edge AI and sensor technology while building marketing strategies that reach decision-makers in heavy industry across 40+ countries. You'll collaborate closely with our sales, engineering, and field operations teams to translate complex technical solutions into compelling value propositions for our global customer base.
What you'll do
Strategic Marketing Leadership
- Develop and execute comprehensive marketing strategies for global glass and steel industry markets
- Create and manage annual marketing plans with measurable objectives and KPIs
- Collaborate with executive leadership to align marketing strategy with business objectives
Digital Marketing & Content Strategy
- Lead digital marketing initiatives including website optimization, SEO/SEM, and social media strategy
- Manage marketing automation platforms and lead nurturing campaigns
- Create and optimize content for multiple channels and international audiences
- Oversee video marketing initiatives showcasing field operations and customer success stories
Brand Management & Communications
- Maintain and evolve PaneraTech's brand identity and messaging across all touchpoints
- Develop marketing collateral including brochures, presentations, and technical documentation
- Manage corporate communications and public relations initiatives
Event Marketing & Industry Relations
- Plan and execute participation in major glass and steel industry trade shows and conferences
Sales Enablement & Support
- Create sales tools and presentations for complex technical solutions
- Develop customer case studies and success story documentation
- Support sales team with technical marketing materials and competitive intelligence
- Collaborate with field operations team to capture customer testimonials and project highlights
- Provide marketing support for new business development initiatives
Analytics & Performance Management
- Track and analyze marketing campaign performance across all channels
- Develop reporting dashboards and present marketing metrics to leadership
- Manage marketing budget and optimize spend allocation across initiatives
- Conduct ROI analysis for marketing programs and campaigns
- Implement marketing attribution models to measure lead generation effectiveness
Qualifications
Education & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- MBA or advanced degree preferred
- 5+ years of B2B marketing experience, preferably in industrial technology or manufacturing sectors
- Experience marketing complex technical products to engineering and C-suite audiences
- Proven track record of developing successful international marketing campaigns
Digital Marketing Expertise
- Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot)
- Experience with CRM systems and sales enablement tools
- Strong understanding of SEO, SEM, and digital advertising strategies
- Knowledge of web analytics tools (Google Analytics, etc.)
- Experience with content management systems and marketing technology stack
Communication & Leadership Skills
- Excellent written and verbal communication skills
- Experience creating technical content for engineering audiences
- Strong presentation skills for executive and customer-facing situations
- Ability to work effectively with global, cross-functional teams
- Project management skills with ability to manage multiple initiatives simultaneously
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