Position: Director of Patient Acquisition & Growth
Job Type: Exempt - Full-time
Schedule: Monday to Friday
Pay Range: $130,000 – $160,000 Annually
Reports to: VP of Clinical Operations
Location: 100% Remote (occasional travel may be required for team meetings, training, or partner engagements.)
Summary
The Director of Patient Acquisition & Growth will lead Lumata Health’s patient enrollment engine— driving new patient acquisition and ensuring patients successfully transition into care. This role blends sales leadership and patient marketing, managing a layered team (enrollment specialists through team leads) to hit aggressive enrollment targets while maintaining a patient-first approach.
This leader will own the patient acquisition funnel from outreach through activation, ensuring patients not only enroll but also attend their first care call. Success means building scalable systems, coaching high-performing teams, and turning strategy into measurable patient growth.
Essential Functions
Leadership & Team Development
- Manage team leads and managers overseeing enrollment specialists and patient marketing.
- Build a high-performance, sales-oriented culture focused on accountability, conversion, and patient-centered communication.
- Mentor leaders to strengthen coaching skills and sustain a strong remote-first culture.
Patient Acquisition & Sales Execution
- Own enrollment KPIs: outbound call targets, conversion rates, daily/weekly enrollment targets, call & documentation quality.
- Design, implement, and refine outbound strategies to maximize patient enrollment from provider referrals, partner practices, and marketing campaigns.
- Ensure enrollment teams are trained in persuasive, compliant, and empathetic sales communication.
Activation & Bounce Prevention
- Track and improve the handoff between enrollment and care teams, ensuring patients successfully attend their first scheduled care call.
- Implement processes to reduce “bounce” (patients who enroll but fail to activate).
- Collaborate with Clinical Operations to align on activation workflows and handoff best practices.
Marketing & Growth Strategy
- Partner with Marketing to create campaigns that generate patient leads and improve funnel conversion.
- Oversee development of outreach scripts, targeted campaigns, and promotional materials.
- Use data and analytics to test messaging, track campaign performance, and optimize funnel efficiency.
Operational Excellence
- Build and optimize processes for scalability, efficiency, and compliance with healthcare regulations.
- Build and optimize business intelligence dashboards and reports to provide frontline leadership and executive leadership visibility into enrollment performance and growth.
- Plan hiring and staffing levels to meet program growth and enrollment demand.
- Report regularly on acquisition and activation metrics to senior leadership.
Key Performance Indicators (KPIs)
- Enrollment Volume: Achieve daily/weekly/monthly enrollment targets as set by senior leadership.
- Conversion Rate: Maintain or exceed benchmarked conversion from connected calls to enrollments.
- Bounce Rate: Reduce the percentage of patients who enroll but fail to attend their first care call.
- Funnel Efficiency: Drive improvements in call-to-connect, connect-to-conversion, and time-to-enrollment metrics.
- Team Performance: Ensure each team lead and their enrollment specialists consistently meet performance expectations including but not limited to time & attendance, call & documentation quality, call volume, call handle time.
Compensation details: 130000-160000 Yearly Salary
PI412ba1acde53-37437-38564122
