Description:
United Way for Greater AustinDigital Marketing and Communications ManagerDepartment: Marketing and CommunicationsRegular, Full-time, Exempt
Who we are:
United Way for Greater Austin brings our community together to break economic barriers and build opportunity for all. We break the cycle of economic hardships for families and individuals, striving to create a vibrant, thriving community. Recognizing the urgency of addressing economic challenges, we focus on increasing the availability of high-quality early care and education and access to pivotal resources to address financial barriers in Central Texas. Our united front includes dedicated donors, volunteers, corporate and civic partners, staff, and a connected network of neighbors. Together, we leverage data, community alliances, services, and public engagement to transform Central Texas, responding to urgent needs with lasting, impactful solutions.
Who we want:
The Digital Marketing and Communications Manager will collaborate with the Marketing and Communications team and other departments on a wide range of projects related to content development, website, social, email, lead generation, and more. This role is perfect for a collaborative team player who loves to develop and execute digital content in innovative ways.
Who you are:
- Drive results: You persist in accomplishing results despite obstacles and setbacks.
- Interpersonal savvy: You relate comfortably with people across levels, functions, culture, and geography. You build rapport in an open, friendly, and accepting way.
- Tech savvy: You anticipate the impact of emerging technologies and scan the environment for upgrades that help grow United Way in our community.
- Action oriented: You take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Collaborative: You work cooperatively with others across the organization to achieve shared objectives. You partner well with team members to get work done, crediting them for their contributions and accomplishments.
- Manage ambiguity: You operate effectively, even when things are not certain or the way forward is not clear.
What you'll do:
- Website: Developing website content, tracking website analytics, developing and implementing our SEO strategy, writing blog stories, and managing our website vendor.
- Social: Developing and publishing social media content, executing strategy to improve social media metrics, and reporting on those metrics.
- Email: Writing, designing, and sending emails in alignment with market best practices, managing all email lists, and reporting on analytics.
- Community and Brand Campaigns: Create and execute brand awareness campaigns utilizing social media, website, and email marketing.
- Impact: Developing these marketing platforms for the programs that support our work in early care and education, resources, and economic advancement.
- Lead generation: Developing and implementing strategies to generate new leads, including fundraising, advertising, and promotional campaigns.
- Other marketing and communication projects, as assigned.
What you'll gain:
- The pride that comes with making a real difference in your community
- A chance to learn about our community and on-the-ground work happening across our region
- The structural support of a nationally recognized brand combined with the direct impact and deep community roots of a trusted local organization
- Collaboration with a mission-driven marketing team and gain access to a strong professional network that supports your career development
- Connection with a passionate team working hard every day to improve the lives of our neighbors
- Opportunities for organization-wide team building activities to build connection and support mental health in the workplace
What you'll bring:
- Passion for our community and desire to make a real impact
- 5 years of experience in marketing and communications
- Understanding of digital marketing fundamentals, schools of theory, and best practices and a desire to stay updated on emerging trends
- Strong commitment to creating inclusive environments
- Exceptional attention to detail
- Strong project management skills
- Ability to manage projects and deadlines effectively
- Organization and flexibility, with an ability to prioritize time-sensitive assignments
- Resourcefulness and a willingness to learn new things
- Kindness and a positive, upbeat attitude
- Proficiency in WordPress, Mailchimp, Canva, Salesforce, Google Analytics, Hootsuite, and social media platforms LinkedIn, Facebook, and Instagram
What you'll receive:
- Dynamic and rewarding work environment
- Competitive Compensation
- Hybrid Work Option
- Employer 403(b) Matching
- Employer-Sponsored Health Insurance (for employees)
- Dental Insurance
- Vision Insurance
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Generous Paid Time Off (PTO)
- Paid Parental Leave
- FMLA
- Employee Assistance Program (EAP)
This position is in Austin, Texas and reports directly to the Director of Marketing.
Notice: The job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Management has the right to assign or reassign duties and responsibilities at any time. United Way for Greater Austin is an “at-will” employer.
Requirements:
Compensation details: 56500-71000 Yearly Salary
PI175162b1f183-37437-38517031
