Manager- CRM and Marketing Automation
Baltimore-MD-21201-United States
Manager – CRM and Marketing Automation
Location: Remote (must reside within commuting distance of Baltimore, MD)
Employment Type: Full-time 8:00am- 4:30pm
Department: Marketing
Company: LifeBridge Health
LifeBridge Health is seeking a Manager – CRM and Marketing Automation who is both data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This individual will lead our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels.
This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration.
Key Responsibilities
CRM Configuration and Administration
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Serve as the technical lead and administrator for our CRM platform (Cured).
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Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles.
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Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow.
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Manage system security, performance, documentation, and team training.
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Stay informed about platform updates and best practices to continuously optimize systems.
Marketing Automation & Campaign Execution
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Develop, launch, and manage email/SMS marketing campaigns and customer journeys using Cured and related tools.
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Support marketing strategy with audience segmentation, preference centers, and automated workflows.
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Collaborate with creative, digital, and brand teams to align messaging and campaign goals.
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Conduct A/B testing and drive continuous campaign optimization.
Campaign Measurement & Analytics
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Define KPIs and build performance dashboards to track email/SMS campaign effectiveness.
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Analyze campaign results and share insights with stakeholders to drive data-informed decisions.
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Use tools like Tableau and SQL to conduct deeper performance analysis and reporting.
Qualifications
Required:
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3+ years of hands-on experience managing and administering CRM platforms.
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Proficiency in relational database concepts, data mapping, and SQL.
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Demonstrated experience with digital campaign execution and performance tracking.
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Strong analytical mindset with a proven ability to make data-driven decisions.
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Experience working with complex technology environments and streamlining workflows.
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Excellent project management and organizational skills.
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Strong communication skills (written and verbal), especially when presenting to non-technical audiences.
Preferred:
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Experience with Cured CRM or similar healthcare-focused CRM tools.
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CRM Certified Administrator or equivalent certification.
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Experience with EHR integrations (e.g., Cerner).
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Tableau or similar analytics platform experience.
Why Join LifeBridge Health?
LifeBridge Health is one of Maryland’s largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. As part of our marketing team, you’ll play a key role in shaping how we connect with patients and the broader community.
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