Senior Manager - Design

VeeFriends LLC • Queens, New York, United States • 1d ago

About VeeFriends:

VeeFriends is a contemporary entertainment company that combines art, storytelling,
collecting, events, and innovative technologies to build a community around a movement of
kindness and positivity. The company's mission is to scale its unique VeeFriends characters
and their attributes to create a better world. These characters foster community and inspire
creativity, self-discovery, accountability, and personal growth.

Comprised of characters hand-drawn initially and brought to life by Gary Vaynerchuk, there
are 283 VeeFriends, all of whom Gary imagined, created, and drew himself. Each character
represents traits and qualities Gary admires and hopes to inspire in others.

Job Summary:

We are looking for a skilled and imaginative Senior Manager of Brand Design to join our
Creative and Brand team. The Senior Manager of Brand Design will work closely with the
Comic Director and Creative team to evolve the Veefriends brand and shape how it will
visually manifest across various touchpoints, including marketing campaigns, commerce
initiatives, and social media.

This position requires a seasoned creative leader with solid project management skills,
capable of guiding and mentoring a team of internal and external designers, videographers,
animators, and illustrators to ensure the punctual delivery of top-tier creative assets. You will
collaborate closely with your team to refine and advance our existing design language,
effectively implementing it across various projects, products, and platforms while optimizing
workflows and processes. Additionally, you will design independently and actively contribute
to producing different creative assets.

Who You Are:

● You're a creative thinker and visual storyteller with a strong background in
brand-building across social content and merchandise. You believe great design starts
with strategy and have experience creating clear, compelling visuals across platforms.
● You bring a strong understanding of branding and design, with a proven ability to
evolve and shape a brand's visual identity. You're multidisciplinary and comfortable
giving feedback on all types of creative—whether it's image, video, or copy.

● You excel in orchestrating type, color, and composition. You can guide the
development of an ownable iconography, illustration, and imagery style for the brand
to be utilized across print, digital, and video/motion assets.
● Whether it's product, experiential, digital assets, or a deck presentation, you're
equipped to tackle any design task or challenge with clarity, creativity, and
speed.
● You understand the speed and volume of content needed for social, and how each
platform demands different design choices. You know how to make content perform
by adjusting layout, tone, and treatment across Instagram, TikTok, YouTube, and more.
● You love speed, thrive on juggling multiple projects, and enjoy leading teams from
concept to execution.
● You stay inspired, keep up with design trends, and push ideas forward with cultural
awareness and creativity.
● Experience with digital product design is a plus.

Responsibilities:

● Work with the Creative Director to evolve and maintain the brand's visual
language—imagery, illustration, iconography, patterns, and graphics—building on and
refining existing brand guidelines.
● Provide clear, actionable feedback across all types of creative output—video, image,
product, social, and marketing—to ensure quality and consistency across touchpoints.
● Manage and mentor creative team members, supporting their growth while helping
prioritize work and solve challenges as they arise.
Collaborate with stakeholders to develop strong visual concepts for social, digital,
experiential, and marketing campaigns, ensuring ideas translate effectively across
formats and channels.
Lead creative development and production for merchandise and related campaigns,
ensuring each concept scales cohesively across digital, print, video (live-action and
animation), and real-world experiences.
Oversee timelines and workflows, ensuring assets are delivered on time and at a high
standard.
● Coordinate with cross-functional teams to align on goals and deliverables, acting as a
strong communicator and decision maker throughout the process.
● Manage freelance and external partners, ensuring their work aligns with brand
standards and project needs.

Qualifications:

● Bachelor"s degree in Graphic Design, Visual Arts, or related field.
● Minimum 5+ years of experience as an Art Director or Design Lead managing a team
of designers.
● Strong portfolio showcasing a range of work across branding and design of
compelling assets for print and digital channels, as well as creative campaigns,
merchandise, and art direction for animation and live-action videos.
● We have a proven track record of developing and executing work that drives brand
awareness and engagement.
● Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design
tools (i.e. Figma, AfterEffects).
● Excellent conceptual and strategic thinking skills, with the ability to translate ideas
into visually compelling designs.
● Excellent communication, interpersonal, and presentation skills.
● Strong leadership skills, with experience in mentoring and managing creative teams.
● Exceptional attention to detail, passion for innovation, creativity, and cultural
relevance.
● Ability to thrive in a fast-paced, dynamic environment with strong project
management skills and a proven ability to manage multiple projects simultaneously
and meet deadlines.
● Familiarity with project management tools and software.