RahrBSG is looking for a District Sales Rep to join our team in Dallas, Texas. The District Sales Representative is responsible for meeting or exceeding sales targets by conducting frequent in-person visits to taprooms, breweries, brewpubs, and events within their assigned district. This role acts as the face of the company in the local brewing community, driving sales through trust, product knowledge, and genuine enthusiasm for craft beer. As a member of the commercial team, the District Sales Representative is dedicated to fostering strong customer relationships, ensuring customer satisfaction, and driving business growth through exceptional service and account management.
BENEFITS & PERKS
- Competitive Starting Base Pay Between $55,000 - $65,000
- Annual Performance Bonus
- Medical benefits with coverage paid for at 90%
- Dental and Vison Programs
- Generous Annual 401(k) Company Contribution of 15%
- Employee Assistance Program
- Paid Life Insurance
- Short Term Disability
- Long Term Disability
- Tuition Reimbursement
- Generous PTO
- Sick Time
- 12 Paid Company Holidays
- Parental Leave
- Career Growth and Progression Paths
- Stability and Backing of a 178-year-old Family Owned and Operated Company
ROLES & RESPONSIBILITIES
- Maintain and grow a portfolio of brewery accounts within an assigned territory, actively pursuing opportunities to sell malt, hops, and brewing ingredients. Accountable to meeting or exceeding sales targets and business objectives.
- Drive volume sales and book of business margin contribution both within the defined product categories of the company commercial sales cycle priorities and across all other product categories.
- Establish and maintain a high-touch, in-person sales approach in the assigned territory. Conduct regular, in-person visits to local breweries, taprooms, and relevant industry events to build brand familiarity, long-term relationships with decision-makers, and generate sales.
- Develop and maintain strong, long-term relationships with customers, serving as their primary point of contact. Regularly review customer accounts to identify opportunities to best serve their needs.
- Collaborate with Sales leaders and the Customer Service team to support ongoing client relationships through follow-ups, promotions, and customer experience insights.
- Provide reliable follow-through and follow-up to all customer concerns or opportunities following site visits.
- Represent the company at local beer festivals, trade shows, and industry gatherings to promote product knowledge and customer connection.
- Maintain accurate records of visit details, production volumes, and follow-up actions in the CRM system.
- Identify new business opportunities and expand the customer base within the market.
- Gather pertinent industry and competitive data to keep the company informed of new sales opportunities and competition within the company’s market, including changes in competitors’ selling policies, customer acquisition efforts, services, and prices offered.
- Remain knowledgeable about current offerings, market trends, local brewing activities, and more for discussion of products with potential customers in an articulate and knowledgeable manner.
- Coordinate samples, brochures, and other promotional materials as needed to support engagement efforts.
- Shadow and learn from Sales leaders to gain skills in forecasting, account management, and value-based selling.
- Assist with ongoing customer maintenance activities, including payment collection and terms reviews, as needed.
- Track and submit accurate expense reports in a timely manner, ensuring company policies are consistently followed.
- Perform other duties and responsibilities as assigned to support the company, its goals, and operational needs.
MINIMUM EDUCATION & WORK REQUIREMENTS:
- High school diploma or equivalent required.
- 2+ years of experience in a customer-facing role within sales, hospitality, brewing, beverage distribution, or similar industry.
- Strong computer knowledge/proficiency in Microsoft Office—intermediate Excel skills preferred. Microsoft Dynamics and Salesforce Service Cloud experience a plus.
- Passion for or knowledge of the craft brewing industry strongly preferred—homebrewing or fermentation experience a plus.
- Valid driver’s license and reliable transportation required.
- Ability and willingness to travel up to 80% of the time within assigned territory.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Strong interpersonal, relationship-building, and communication skills with the ability to engage new contacts, build trust, and align customer needs with product solutions.
- Basic sales and negotiation skills, including value-based selling and translating product features into clear value propositions.
- Self-motivated, enthusiastic, and confident in independent work and team environments, with a collaborative mindset and openness to feedback and coaching.
- Customer-focused with demonstrated business acumen and a commitment to service excellence, accuracy, and professional conduct.
- Proven ability to stay organized, manage time effectively, maintain records, and follow through on multiple customer interactions.
- Adaptable and dependable under pressure, with the ability to navigate fast-paced, ambiguous, and evolving environments.
- Quick learner with a commitment to building product knowledge and understanding customer industries to support solution-based selling.
- Analytical thinker and growing problem-solver who collaborates effectively with leadership to recommend and implement improvements.
- Demonstrates integrity, accountability, and alignment with the company’s values and commitment to quality.
Rahr is a family-owned global leader and trusted partner to the craft beverage industry, proudly supporting breweries, wineries, distilleries, cideries, and storefronts with premium supplies and ingredients since 1847. With over 175 years of expertise, Rahr combines tradition with innovation to meet the evolving needs of our customers and the craft beverage community.
Headquartered in Shakopee, MN, Rahr Corporation is a fifth-generation family business. We are committed to providing the highest quality products and services to our customers, ensuring they can create beverages that inspire and delight. Our offerings include an extensive range of barley malts, hops, adjuncts, and other brewing essentials, designed to support beverage makers of all sizes and styles.
At Rahr, we value quality, innovation, and collaboration. We’re passionate about crafting excellence and fostering the growth of the craft beverage industry while upholding our family-owned values and commitment to sustainability. Join us and become part of a legacy dedicated to supporting the artistry and success of beverage makers worldwide.
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