Vice President of Marketing for B2B Brands
Company Overview:
Five Star Franchising is a leading and rapidly expanding franchise management company that specializes in developing and operating a diverse portfolio of premium brands across various industries. We are committed to delivering exceptional value to both our franchise partners and customers by maintaining the highest standards of quality, service, and innovation.
Position Overview:
We are seeking a dynamic and experienced Vice President of Marketing to lead our B2B brand strategies at Five Star Franchising. This executive role will report to the President/CXO and will oversee both B2B brands within our portfolio (Bio-One and 1-800-Packouts). The VP of Marketing will play a critical role in driving brand growth and equity, enhancing customer engagement, and achieving business objectives.
Key Responsibilities:
Strategic Leadership and Vision:
- Develop and implement 360* comprehensive marketing strategies for all brands at the national level and the local franchisee level.
- Provide visionary leadership in branding, positioning, and market differentiation.
- Align marketing strategies with the overall business goals and customer experience objectives.
Brand Management and Development:
- Oversee the brand identity, messaging, and positioning for each brand.
- Identify and deploy methods for capturing data and accurately displaying it for all stakeholders.
- Work with brand leadership and franchisees to develop rich EEAT content, owner/team content, messaging, media, websites, mailers, and other marketing materials.
- Ensure brand consistency across all marketing channels and touchpoints.
- Identify opportunities for brand growth and market expansion.
Team Leadership and Development:
- Lead, mentor, and develop the Brand Marketing Directors, Marketing Managers, and Marketing Specialists for each brand.
- Foster a collaborative, innovative, and results-driven marketing team culture.
- Ensure clear communication and alignment of marketing objectives across the brands.
- Support franchisee marketing processes and tactics to ensure execution and improvement in process (franchisee onboarding, franchisee coaching, franchisee comms, etc.).
Marketing Execution and Innovation:
- Develop and Enhance the brand marketing playbooks for each brand for franchisee execution.
- Direct the execution of marketing campaigns, ensuring they are innovative, effective, and within budget.
- Leverage data and analytics to inform marketing decisions, bring stakeholders along, and measure campaign effectiveness.
- Stay abreast of marketing trends and technologies, implementing best practices to move the brands and franchisees ahead of the curve.
Customer Experience and Engagement:
- Conduct thorough research, discoveries, and analysis and use frameworks to develop target customer personas and establish positioning and messaging.
- Work closely with brand presidents to educate and communicate with them on the overall strategies, challenges, and opportunities within the brands.
- Work with franchisee partners (FAC and MAC) to educate and communicate the overall strategy, challenges, and opportunities within the brands.
Budget Management and ROI Optimization:
- Collaborate with President/CXO and brand executives to make high-level decisions regarding the brand fund marketing budgets, ongoing marketing strategies, and initiatives.
- Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Develop and report monthly on marketing performance metrics and adjust strategies as needed.
Qualifications:
- Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role
- Experience in franchisor marketing; preferred
- Experience in B2B marketing; required
- Strong leadership skills with experience in managing and developing high-performing teams.
- Excellent analytical, decision-making, and problem-solving skills.
- Deep understanding of current marketing tools, trends, and techniques.
- Exceptional communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams and stakeholders.
Equal Opportunity Employer
Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.
Reasonable Accommodations
Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.
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