Are you looking for a new challenge?
Fancy helping us shape the future of car insurance?
Prima could be the place for you.
Since 2015, we’ve been using our love of data and tech to rethink car insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 4 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.
To help fuel that growth, we need a Product Designer to join our Design & UX team.
This team is guided by what our customers want. As part of this team, you’ll help us turn user needs into seamless solutions – informed by our design, data and business strategy.
From discovery to delivery, you’ll work closely with designers, engineers and analysts to build solutions that are beautiful, functional and measurable.
Excited to make an impact? Here’s what you’ll be working on:
What you’ll do
- Conversion Funnel Optimisation: Design, test, and iterate on user interfaces and experiences to maximise conversion rates and reduce drop-offs
- User-Centric Design: Conduct user research, usability testing, and gather feedback to inform design decisions and ensure a seamless and intuitive customer journey
- Data-Driven Decisions: Utilise data analytics and user insights to identify pain points and opportunities for improvement within the conversion funnel
- Collaborative Work: Work closely with the UX team, product managers, engineers, and other stakeholders to define design requirements, create wireframes, prototypes, and high-fidelity designs
- A/B Testing: Develop and implement A/B tests to evaluate design changes and their impact on key performance metrics - working closely with UX researchers and UX designers
- Stay Current: Keep up-to-date with industry trends, best practices, and emerging technologies to continuously improve our design processes and outcomes
What we’re looking for
- Experience: 3-5+ years of experience in product design, with a focus on conversion optimisation and user experience
- Portfolio: A strong portfolio showcasing your design process and user-centered design approach
- Skills: Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, or similar. Experience with prototyping tools and usability testing platforms
- Analytical Mindset: ability to analyse data and user feedback to inform design decisions. Familiarity with tools like Google Analytics, Contentsquare, or similar is a plus
- Communication: Excellent verbal and written communication skills, with the ability to present and justify design decisions
- Collaboration: Proven ability to work effectively in cross-functional teams and manage multiple projects simultaneously
- Language: Fluency in English and Spanish is required
Nice-to-have
- Experience designing in a scalable way such as platform thinking and modular design
- Knowledge of HTML/CSS and front-end development basics
- Familiarity with agile methodologies and working in a fast-paced environment
Why you’ll love it here
We want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.
🤸 Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere.
🏁 Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.
🌈 Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.
Think you’re a match? Apply now.
At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives.
Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us at talent.acquisition@prima.it. Let’s build the future of insurance, together.

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