Position Summary for Director of Marketing
The Director of Marketing will develop and execute marketing strategies that drive traffic, increase sales, and build a strong, consistent brand across all store locations. This role blends traditional marketing with category management and includes frequent in-person store visits to ensure that initiatives are being executed as planned.
You will serve as the key liaison between head office and store-level teams, ensuring that marketing promotions, merchandising efforts, signage, and product displays are not just created - but brought to life on the shelves and in the communities we serve.
Key Responsibilities
Marketing & Brand Strategy
- Develop and execute marketing campaigns across print, digital, social, and in-store channels.
- Manage brand standards and messaging across signage, packaging, uniforms, and store experience.
- Plan and roll out seasonal promotions, community sponsorships, and local store marketing.
- Create or coordinate the design of marketing materials; manage printing and distribution.
- Support grand openings, remodels, and rebranding initiatives.
Category Management
- Oversee product assortment and category strategy across key areas (beverages, beer, tobacco, center store, etc.).
- Analyze sales data to guide pricing, placement, promotions, and planogram design.
- Build and maintain vendor relationships; negotiate pricing and promotional programs.
- Monitor competitive activity and regional trends to adjust product and pricing strategies.
Field Execution & Store Support
- Regularly visit stores to ensure marketing materials are properly installed, promotions are being executed, and planograms are followed.
- Partner with store managers and field teams to identify execution gaps and provide coaching or support.
- Serve as the bridge between corporate strategy and front-line execution—troubleshooting and optimizing in real time.
- Conduct audits and gather field insights to improve future campaigns and merchandising strategies.
Analytics & Reporting
- Track the performance of marketing efforts and category changes; prepare reports for leadership.
- Use POS and other sales data to identify trends, performance issues, and growth opportunities.
- Conduct customer surveys or feedback initiatives to understand preferences and satisfaction.
Requirements
- Bachelor’s degree required. MBA preferred. Must have Convenience store, marketing experience at the Category level or higher with supervision of a marketing team.
- An added plus is operational experience in the district or regional level.
- Advanced skills in Microsoft Office suite.
- Vendor negotiations and contract experience required.
Pay is commensurate with experience.
Location: This position requires the candidate to be located or relocated in Avon/Rochester NY. The position is in our corporate office in Avon, NY
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