Job Summary / Purpose
The Communication Specialist provides leadership and support for communications efforts in support of clinics, facilities and services within the Steubenville Market. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively and under the guidance of the Market Director of Marketing and Communications to successfully accomplish all key job responsibilities.
Essential Key Job Responsibilities
- Develop and implement comprehensive internal & external communication and plans to effectively communicate the organization's mission, values, and regional key messages to stakeholders, employees, other internal audiences (e.g., physicians, nurses, volunteers, etc.), and the markets we serve.
- Function as a point of contact for media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases and media kits to generate positive media coverage.
- Develop and implement crisis communication plans to effectively manage and respond to potential crises or emergencies.
- Develop and execute public relations strategies to enhance the company's brand and reputation within the communities we serve and across key stakeholders, including community organizations, government agencies, and industry associations.
- Develop strategies to monitor, manage and enhance the organization's reputation in the healthcare industry and the communities we serve, while addressing any negative sentiment or misinformation.
- Support executive visibility initiatives, including media interviews, speaking engagements, and industry conferences.
- Develop and implement strategies to effectively manage and mitigate potential issues or crises that may impact the company's reputation.
- Oversee the development and production of external communication materials, including brochures, newsletters, website content, and social media posts.
- Develop and implement strategies to engage and communicate with external stakeholders, such as patients, families, community members, and referring physicians.
- Develop and implement strategies to enhance employee engagement and satisfaction within the region.
- Oversee the management and maintenance of internal communication channels
- Develop and implement strategies to enhance leadership communication within the region.
- Oversee the development and production of internal communication materials, including newsletters, memos, presentations, and videos.
- Develop and implement communication plans to effectively communicate organizational changes, such as mergers, acquisitions, and process improvements.
- Develop and implement strategies to gather employee feedback and measure employee satisfaction within the region.
- Plan and execute internal events and campaigns to promote employee engagement, wellness, and organizational initiatives.
- Provide training and support to leaders and employees on effective communication practices.
Minimum Qualifications
Required Education and Experience
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum of 3 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
- Proven track record of success in developing and implementing strategic marketing and communications plans.
Required Minimum Knowledge, Skills, Abilities and Training
- Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
- Strong strategic thinking and problem-solving abilities.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
- Excellent presentation skills.
- Ability to work collaboratively with cross-functional teams and senior executives.
- Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
- Excellent interpersonal skills.
- Collaborative work style.
- Ability to work in a large geographically diverse system.
- Strong leadership skills, with a proven ability to build, mentor, and coach a high-performing team
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