Join a creative powerhouse of digital strategists, designers, and storytellers that partners with some of the world’s most exciting eCommerce brands. This full-service agency is known for crafting data-driven, performance-focused campaigns that blend creative brilliance with measurable results. If you're passionate about the intersection of brand and conversion, you’ll feel right at home here.
They’re seeking an Email Marketing Manager to lead acquisition and retention strategies across 6+ DTC clients, covering channels like email, SMS, loyalty, and subscriptions. You’ll oversee client relationships, mentor 1–2 CRM Analysts, and drive strategy that turns first-time visitors into loyal buyers across industries like food, beauty, tech, and apparel.
If you’re a creative, strategic thinker who thrives on collaboration and delivering measurable results, this role offers exposure to leadership training, business development, and hands-on experience in digital marketing and client management.
What You'll Do
- Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
- Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
- Oversees and ensures cohesion across all channels utilized by the client, building out effective omnichannel strategies.
- Oversee the development, launch, and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral.
- Provide final QA on all team deliverables (email content, segments, send time, briefs, reports).
- Evaluate ad hoc, weekly, and monthly reporting, and provide analysis and recommendations to clients based on findings.
- Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
- Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
- Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.
What You Need
- 2-5 years of email marketing experience in the e-commerce industry.
- Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
- Experience with CRM tech outside of Klaviyo (e.g., Iterable, Attentive, Wonderment, Yotpo, etc.)
- Strong knowledge of Excel, PowerPoint, and Word is a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing, and tracking data to aid in decision making.
- Customer segmentation and database management experience.
- Client relationship management.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
- BS/BA Degree in Business, Psychology, Marketing, or a related field is desired.
Salary & Benefits
- Location: Hybrid in NYC (3 days in the office).
- Salary: 80k - 95k / Year + Benefits.
- This is a full-time, long-term position.
- The position is immediately available.
- Hybrid.
- Monday through Friday, regular business hours - EST.
Salary: 80k - 95k / Year + Benefits.
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