About Captiv8:
Captiv8 is the ultimate influencer marketing platform, empowering brands across the globe to authentically connect with audiences and tell their unique story.
Our AI-driven platform simplifies influencer marketing, allowing brands to gain a deeper understanding of their audience, discover talented creators, optimize content, benchmark against competitors, and expand their customer base across various social media platforms. Captiv8 provides first-party data to enhance all aspects of influencer campaigns. In addition to the platform, Captiv8 offers Strategic Services where our in-house brand strategy and creative experts are on call to craft campaign success.
We"re recognized as the industry leader, ranking #1 in customer satisfaction and earning the trust of industry peers. With a 5-star rating from Influencer Marketing Hub and a leadership endorsement from Forrester, we"ve set the standard in the influencer marketing landscape. Our pioneering API-integrated data connections with TikTok, Facebook, Instagram, Snapchat, and YouTube have provided greater transparency across the brand marketing industry.
Captiv8 is the driving force behind influencer marketing excellence. Join us and become a part of this exciting journey!
Your Mission:
As an Account Director you will be responsible for client management and driving the overall growth and success of the Midwest portfolio.
Core focus | Client Support:
- Serve as the relationship client lead, ensuring strategic alignment between client goals and fostering long-term partnerships.
- Act as a key decision-maker in client meetings, offering strategic advice, addressing challenges, and providing thought leadership
- Client Growth and Retention: Identify new business opportunities within existing client accounts, pitch new services, and upsell additional campaign initiatives to grow revenue.
Core focus | Internal:
- Partner with Campaign Manager, providing strategic direction and ensuring the delivery of high-quality work across all campaigns
- Budget Management: oversea financial performance of your accounts, including overseeing budgets, credit tracking and performance
- Problem Solving and Escalation: Address complex campaign challenges, client or internal concerns, and influencer-related issues with a proactive and solution-driven approach.
Your Responsibilities:
- Communications
- Ensure effective communication and collaboration within cross functional teams
- Establish and maintain strong relationships with key clients and stakeholders
- Handle day to day client communications with clients, main POC
- Manage weekly external and internal status calls + provide necessary next steps via email (develop campaign timelines, fill out internal sheets, campaign brief etc)
- Issue Escalation and Resolution: Proactively manage and resolve any high-level issues or conflicts that arise with clients, influencers, or internal teams
- Execution
- Partnership Accountability- Full ownership of the client relationship, including their SLA, partnership expectations, deep understanding of any pre-existing history as a client and contracted SOW
- Campaign Performance Accountability: Own the overall performance of influencer campaigns, ensuring KPIs are met, budgets are adhered to, and campaigns deliver strong ROI
- Coordinate RFP kick off process with client, gathering necessary information for XFN teams to execute with support from Partnerships
- Manage internal set up per campaign such as Salesforce, Asana and C8 platform
- Oversee talent negotiations and approvals
- Oversee creator (talent) payments
- High-level Content Review: Review influencer content to ensure it meets brand guidelines and campaign KPIs, and provide feedback for optimization
- Client Reporting and Presentations: Support and deliver detailed performance reports, insights, and recommendations to clients, highlighting campaign success and areas for growth.
- Budget Ownership and Profitability: Oversee campaign budgets, ensuring profitability, forecasting, and effective resource allocation across teams and accounts
- Manage JBP and credit trackers
- Cross-functional Collaboration
- Oversee Paid Media Campaigns set up and KPIs
- Support Partnership Lead in identifying and capitalizing upsell opportunities
- Collaborate with creative, strategy, analytics, and influencer management teams to deliver cohesive and impactful campaigns
- Foster a collaborative and high-performance culture within the team
Qualifications You Bring:
- Bachelor"s degree in marketing, management, or related field
- 7+ years experience working in social media planning + influencer marketing
- Experience with oversight of a brand marketing initiatives (specific to influencer a plus)
- Excellent written and verbal communication skills
- Proven ability to lead senior-level clients & agency counterparts at the Enterprise level
- Brand or agency experience desirable
- Superb project management skills to manage multiple programs at various stages internally & externally
- Entrepreneurial spirit to brainstorm new offerings/applications and come up with creative solutions
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. If E-Verify cannot confirm you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe your employer has violated its E-Verify responsibilities, please contact DHS.
Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.
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