Director of Sales

Sethi Management • Chula Vista, California, United States • 1w ago

The Director of Sales is responsible for the development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, supervising activities of sales personnel, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction. The following reflects the essential job duties but does not restrict tasks that may be assigned. Duties of this job may be changed at management’s discretion.

Reports to: General Manager/Corporate Director of Sales

Duties include:

Solicit business within different market segments via tele-prospecting and outside sales calls
Maintenance of accounts with existing contacts to maintain rapport and develop future business; Develop and maintain relationships with key clients in order to produce group business, to include room sales, F&B sales and catering/banquet services.
Attendance of networking events; Develop and maintain good relationships with officials and representatives of local community groups, companies and trade organizations, and attend local and out of town meetings and conventions in order to generate sales for the hotel.
Conduct site tours
Upkeep of customer database via Brand CRM Software
Develop contracts and follow up with customers
(If applicable) Direct the activities of the hotel sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of sales/revenues.
Develop and manage the departmental budget and monitor sales activities/performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management.
Responsible for the co-development of hotel-level tactical sales plans to support overall system- wide plans/strategies and programs.
Assist the General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company.
In coordination with General Manager, serve as interface on media related inquiries and refer sensitive matters to the public relations director (and GM) if necessary.
Regularly work files for past and potential groups to generate repeat business for the hotel. Keep trace system up-to-date and in order.
Attend sales/revenue and hotel staff meeting to facilitate good communication. Discuss VIPs and incoming business in detail.
Generate reports as required to measure business generated by the sales department.
Take responsibility for the development and implementation of sales plans. Monitor plans’ effectiveness and introduce changes in response to the marketplace, including setting targets, planning and scheduling work and performance indicators that are typically productivity and efficiency measures.

Requirements:

Excellent verbal and written communication skills
Excellent customer service skills
Thorough knowledge of customer service environments
Self-motivated
Ability to work independently
Well organized and detail oriented
Positive attitude
Displays good initiative
Professional demeanor and appearance
Extensive knowledge of the hotel, its services and facilities
Must be able to work flexible schedule
Night and weekend work may be required to meet specific deadlines and commitments.
Previous sales experience in the hospitality industry required (5+ years)