VP of Sales
About Ognomy
Ognomy Sleep is a Series A-stage virtual care company transforming how sleep apnea is diagnosed and treated. We operate across all 50 states and D.C., serving patients through a fully virtual, clinician-led care model — from first consultation through therapy and ongoing management.
We are the telehealth provider featured on Lilly’s website for sleep apnea, and we are partnered with industry leaders including ResMed, Inspire Sleep, and Apria, alongside thousands of referring clinicians nationwide. We are building a world-class commercial team to accelerate growth, and this role is central to that mission.
What We’re Looking For
We’re looking for a hands-on VP Of Sales to own and grow our referring practice channel. This is a builder role. You’ll be one of the first dedicated commercial hires and will be responsible for establishing the sales motion, building the pipeline, and scaling referral volume from clinicians and practices across the country.
You’re equally comfortable in the field developing relationships with physicians and practice managers as you are sitting down to build a forecast or present a channel strategy to leadership. You understand how to sell into a clinical audience and know that trust, consistency, and outcomes are the real currency in healthcare.
About You
You’ve built and scaled a B2B or B2B2C channel in healthcare, digital health, or a clinical services environment.
You’re a self-starter who doesn’t need a fully built playbook to get going. You can identify the right targets, open the right doors, and create structure where there isn’t any.
You sell consultatively. You understand that physicians and practice managers are busy, skeptical of new vendors, and motivated by patient outcomes.
You’re metrics-obsessed. You track pipeline health, referral conversion rates, and partner engagement, and you use data to prioritize where to spend your time.
You thrive in lean, fast-moving environments and are energized by the opportunity to have outsized impact at a company that’s still defining its commercial model.
Responsibilities
Own the referring practice channel end-to-end — prospecting, outreach, onboarding, and ongoing relationship management with referring clinicians and practices
Build and execute a scalable go-to-market playbook for the referral channel, including target segmentation, outreach cadences, and conversion benchmarks
Develop and deepen strategic partnerships with key industry partners including Lilly, ResMed, Inspire Sleep, Apria, and new partners as the business grows
Define and track channel KPIs — referral volume, active partner count, conversion rates, revenue attribution — and report regularly to leadership
Collaborate closely with clinical, operations, and marketing teams to ensure a seamless referral-to-patient experience
Represent Ognomy at relevant industry events, conferences, and partner meetings
Provide market feedback to inform product, clinical, and go-to-market decisions
Hire and build out the commercial team as the channel scales
Requirements
5+ years of B2B or channel sales experience, with at least 2 years in healthcare, digital health, or a clinical services environment
Demonstrated track record of building and scaling a referral or partner channel — specific metrics and examples expected
Experience selling to or working with physicians, practices, or health systems
Strong pipeline management skills and comfort with CRM tools (Salesforce, HubSpot, or equivalent)
Excellent communicator with the ability to tailor your message for clinical, operational, and executive audiences
Startup or early-stage company experience strongly preferred — comfort with ambiguity is a must
Bachelor’s degree required; advanced degree or clinical background a plus
Compensation
We offer a competitive base salary plus variable compensation tied to channel performance. Total compensation will be commensurate with experience and confirmed during the interview process.
Benefits
Remote-first Culture
Flexible PTO
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