Education & Experience
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred.
- Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand.
- Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms.
- Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines.
Technical Skills
Content Creation & Communication
- Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms.
- Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling.
- Ability to create compelling social media campaigns that increase engagement, awareness, and community connection.
- Experience supporting the design and distribution of internal and external e-newsletters.
Analytics & Reporting
- Ability to analyze social media performance metrics and digital analytics.
- Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness.
- Ability to make recommendations based on performance data and industry trends.
Collaboration & Customer Service
- Outstanding customer service and relationship-building skills.
- Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates.
- Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.
- Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.
- Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand.
Personal Attributes
- Creative, proactive, and highly organized.
- Strong attention to detail and commitment to quality.
- Self-motivated with the ability to work independently and as part of a collaborative marketing team.
- Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection.
- Ability to maintain confidentiality and exercise sound judgment in all communications.
Work Environment & Travel Requirements
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Hybrid position requiring three (3) days per week in the office and two (2) days per week remote.
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This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan.
- Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives.
- Occasional out-of-state travel (1–2 times per year) for conferences, leadership events, or organizational meetings.
Preferred Qualifications
- Experience in healthcare, hospice, nonprofit, senior care, or human services marketing.
- Experience managing multiple brands, service lines, or social media accounts simultaneously.
- Photography and videography experience, including event coverage and interview-style storytelling.
- Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent.
- Experience creating content that communicates complex or sensitive topics with compassion and professionalism.
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