POSITION SUMMARY/RESPONSIBILITIES
As a member of the digital marketing team, maintains the health system’s digital presence by managing websites: including updating and creating new web pages, events, podcasts, photos, videos, enabling/disabling registration pages, and website governance. Supports, tests and optimizes efforts by performing analysis and compiling and presenting results. Reports, analyzes, and visualizes KPIs, maintains data accuracy and integrity, prepares analytics dashboards/reports, and provides insights to management. Uses insights to enhance digital content visibility on search engines using SEO, competitor analysis, keywords, website audits, optimizing metadata, 301 redirects, backlink auditing and digital connections with other web pages.
EDUCATION/EXPERIENCE
Bachelor’s degree in marketing, communications, data processing or related field required. Thorough understanding of website management, CSS, templates, browsers and navigational concepts preferred. Must have experience with Web 2.0 technologies, blogs, podcasts and e-commerce tools. Experience with Adobe Photoshop, Adobe Illustrator, Adobe Fireworks or similar graphics development tools is preferred. Google analytics certification preferred.
