Description:
Sportworks is seeking a dynamic and results-driven sales manager to drive the growth and expansion of Sportworks' bike parking solutions. The ideal candidate will have a strategic mindset, exceptional communication skills, and a proven track record of securing high-value projects.
The Opportunity
This role involves identifying key decision makers and new business opportunities, developing partnerships, and crafting strategies to achieve revenue and market expansion goals. The sales manager is responsible for identifying pipelines for business growth, including new markets and new distribution channels to accelerate the future of active and multimodal transportation.
The ideal candidate will have extensive experience in commercial building sales, and the ability to adjust strategy as needed to establish key account partnerships -- creating opportunities and closing deals and in targeted markets of construction, transportation, public and private landscape projects, government, public entity, educational, corporate, and commercial facilities. A key member of the commercial leadership team, the successful candidate is an excellent communicator, competitive by nature, confident in their own abilities and energized by challenging growth targets.
Key Success Factors:
- Revenue & Market Growth - Consistently generate new business opportunities and deliver revenue growth by expanding Sportworks’ bike parking solutions into targeted markets and sectors.
- Strategic Market Penetration - Identify and secure entry into new markets—including construction, transportation, government, education, corporate, and commercial facilities—through targeted strategies and high-value partnerships.
- Pipeline Development - Build and manage a strong pipeline of opportunities by identifying key decision-makers, cultivating relationships, and advancing prospects to close.
- Channel Expansion: Develop new distribution channels and innovative sales strategies to broaden Sportworks’ reach and accelerate adoption of multimodal transportation solutions.
- Customer & Partner Relationships - Establish and nurture lasting client relationships that lead to repeat business, strategic partnerships, and long-term account growth.
- Adaptive Business Development Leadership - Use market insight and customer feedback to continuously refine strategy and capture emerging opportunities.
Essential Duties and Responsibilities:
- Client acquisition and relationship management
- Drive adoption of Sportworks specifications by creating opportunities within the architecture and design community as well as planners, and consultants.
- Establish, track, and achieve measurable business development goals and KPIs.
- Lead each stage of sales process, adept at prospecting, pitching, negotiation, and closing.
- Cultivate relationships with key accounts and channel partners, end users, and industry leaders to achieve sales revenue goals.
- Cultivate relationships with high-powered industry influencers in support of growth objectives.
- Close large opportunities leveraging a network of distribution partners and multiple stakeholders and influencers.
- Regularly attend customer meetings (virtually and in person) in support of their buying journey.
- Represent the needs of the market and our target customers in regular discussions with senior leadership and product managers, to develop new short-term and long-term win strategies.
- Work closely with operations and product management teams to address and anticipate customer needs, exceeding customer and partner expectations.
- Through curiosity and a bias for action, gain market and customer insights to uncover new opportunities.
- Present value proposition and continuing education courses to prospective customers and partners.
Supervisory Duties and Responsibilities:
- Recruits, interviews, hires, and trains new staff.
- Actively mentors, coaches, and supports team members to reach their full potential. Creates opportunities for development, encourages continuous learning, and fosters a culture where people are empowered to grow in their careers.
- Strong cross-functional leadership to align teams across the organization.
Expected Behaviors Aligned with Our Cultural Values and Anchors:
- Sets a High Bar - Understand the customer journey, analyzing opportunities and increasing the rate of "wins"
- Solves Complex Problems – Removes barriers with low ego, strong judgment, and a focus on what’s best for the team and the customer.
- Bias for Action – Values progress over perfection; uses structured experimentation and continuous improvement to drive results.
- Champions the Silver Falls Way – Actively gathers and shares Voice of Customer insights to fuel learning and innovation.
- Teamwork Matters – Collaborates across functions to improve processes, standard work, and remove barriers.
- Respect and Integrity - nurtures strong relationships with customers and resellers to understand needs and goals.
Required Education, Experience and Skills:
- Bachelor’s degree in related field.
- Experience in sustainable building / LEED
- “Challenger Sales” and consultative skillset.
- Experience with SaaS models.
- 2+ years of outside sales experience with proven ability to exceed revenue goals, and account / business development targets.
- Technical and consultative mindset with the ability to quickly learn and become a subject matter expert of industry and market factors, leverage best practices and product knowledge to assist decision makers.
- Proficient with customer relationship management (CRM) tools (salesforce.com or similar and standard software programs including ERP, Microsoft Outlook, Teams, Word, and Excel.
- Proven ability to negotiate with and influence others; highly skilled in sales with passion for cross-selling and upselling.
- Excellent verbal and written communication skills.
- Strong organizational and analytical skills; proven ability to meet deadlines and exceed goals.
- You are an independent contributor and self-starter not afraid to challenge the status quo.
- Organized, detail oriented, strong project management skills.
- Excellent presentation and closing skills.
Physical Requirements and Working Conditions:
- Ability to travel to meet with customers, attend trade shows or events, on average once a month.
- Members of the sales team have a critical role in the participation of on-site customer visits, trade shows and other company events, therefore prolonged periods of standing is required; the ability to lift, carry, and assemble demonstration equipment is required. Must be able to lift up to 40 pounds at times.
Compensation & Benefits
In addition to competitive pay, we offer a comprehensive benefits package to support the health and wellbeing of our employees.
Benefits include:
- Paid holidays and paid time off
- Medical, dental, and vision coverage (with employer contribution to each)
- Simple IRA with 3% employer match
- Employee Assistance Program (EAP)
- Flexible Spending Account (FSA)
- Life Insurance and AD&D plans
- ORCA Passport benefit for new hires
About Sportworks
At Sportworks, we’re transforming the way people move, creating transportation solutions that benefit the well-being of people and the planet. As champions of active and multimodal transportation, we’re on a mission to transform the status quo by connecting journeys seamlessly with innovative products and technology. Since launching the first commercial bike rack for buses in 1993, we’ve partnered with transit authorities, municipalities, advocates, and those creating our built world, to promote healthier, more sustainable mobility options.
Trusted worldwide, our solutions connect bus, rail, and cycling networks, and communities alike. Learn more here: https://www.sportworks.com/about-sportworks
About Silver Falls Capital
Silver Falls Capital, LLC, is a private investment company that is focused on the acquisition and successful operation of businesses for the long term. With decades of hands-on experience running and improving businesses, we bring leadership, business acumen and investments to help companies and their teams achieve full potential. Learn more here: https://www.silverfallscapital.com/
Silver Falls Capital and its portfolio companies are Equal Opportunity Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, ancestry, age (40 or older), disability, genetic information, marital status, veteran or military status, or any other status protected by applicable law.
Compliance Notice
We strive to keep all job postings accurate and compliant with State requirements. If you believe this posting does not meet compliance standards, please contact us at RecruitingSupport@silverfallscapital.com.
Requirements:
Compensation details: 125000-175000 Yearly Salary

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