CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. We are dedicated to delivering exceptional patient experiences and outstanding results, utilizing advanced technologies and personalized care.
West Michigan Plastic Surgery is a well-established, highly respected aesthetic practice serving patients across Grand Rapids, Kalamazoo, Portage, and surrounding communities. Led by board-certified plastic surgeon Dr. Scott Holley, the clinic has built a strong reputation for delivering exceptional, natural-looking results and providing a personalized, patient-first experience.
With over two decades of experience, the practice offers a comprehensive range of surgical and non-surgical services, including facial and body procedures, injectables, laser treatments, and advanced skin therapies. The team is known for its thoughtful, education-driven approach—partnering closely with patients to develop customized treatment plans focused on long-term outcomes and overall well-being.
West Michigan Plastic Surgery fosters a collaborative, supportive environment where providers are empowered to grow their skills, build strong patient relationships, and deliver high-quality care. With a strong emphasis on subtle, refined results and clinical excellence, it is an ideal setting for professionals looking to advance their careers within a reputable and patient-centered practice.
The Marketing Associate role is vital in establishing a comprehensive local presence and patient experience. This role is primarily focused on creating an exceptional in-clinic atmosphere through events, promotions, and community engagement — while supporting a consistent and polished digital presence through social media content and collaboration with external agencies.
The ideal candidate is energetic, creative, and someone who thrives in a fast-paced environment, enjoys connecting with people, and takes pride in representing a luxury aesthetic brand.
Key Responsibilities
1. In-Clinic Events & Experience (≈50%)
Event Planning & Execution
- Plan, organize, and execute in-clinic events including open houses, seasonal promotions, product launches, patient appreciation nights, and themed experiences.
- Manage all event logistics — venue setup, vendor coordination, invitations, RSVPs, signage, giveaways, catering and follow-up communications.
- Create a welcoming, on-brand, in-clinic atmosphere that reflects the clinic's luxury aesthetic and encourages patient engagement and conversion.
- Track and report on event attendance, leads generated, and new client conversions resulting from events.
Community Partnerships
- Develop and manage B2B partnerships with local businesses (e.g., gyms, salons, real estate offices, hotels, and corporate offices) to co-host events or cross-promote services.
- Identify collaboration opportunities with local chambers of commerce, charities, and community organizations to increase clinic visibility.
- Act as a brand ambassador at community and clinic events, ensuring a polished and consistent clinic representation at all times.
Referral & Loyalty Programs
- Manage referral, VIP, and loyalty programs designed to encourage repeat visits and word-of-mouth growth.
- Monitor program performance and recommend enhancements to improve patient retention and engagement.
- Manages & promotes on-line Shopify account for monthly specials, promos, etc.
2. Social Media, Digital Support & Agency Liaison (≈50%)
Social Media Content
- Capture and create engaging in-clinic content for Instagram and Facebook, including behind-the-scenes moments, event highlights, promotions, and patient education (with appropriate consents).
- Maintain a consistent posting cadence aligned with the clinic's brand voice, aesthetic, and marketing calendar.
- Monitor social media engagement and respond to comments and messages in a timely, on-brand manner.
Agency Briefing & Website Updates
- Serve as a point of contact for the clinic's external marketing and advertising agencies, providing clear, organized briefs for campaigns, website updates, and creative projects.
- Communicate upcoming promotions, events, and service updates to agencies to ensure all digital channels — including the clinic website — remain current and accurate.
- Coordinate with agencies on SEO priorities, including flagging new services, seasonal content opportunities, and local search optimization updates.
- Review agency deliverables and provide feedback to ensure alignment with clinic branding and goals.
Marketing Calendar & Coordination
- Maintain and manage the marketing calendar, ensuring all campaigns, events, and promotions are planned and communicated in advance.
- Coordinate internal communications so clinic staff are informed and prepared for upcoming events and promotions.
Print & Promotional Materials
- Creates monthly specials flyers for in-office use and/or to promote events, GWP, etc.
- Updates existing treatment plan, brochures, marketing materials, etc. with vendors
Qualifications
- Bachelor's degree in Marketing, Communications, Events Management, or a related field
- 2–4 years of marketing or events experience, ideally in beauty, wellness, medspa, or retail environments.
- Proven ability to plan and execute in-person events that drive measurable new business.
- Experience managing social media accounts (Instagram, Facebook) with strong visual and written communication skills.
- Familiarity with briefing and working alongside external marketing agencies or vendors.
- Basic understanding of SEO concepts and website content management is a plus.
- Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
- Energetic, personable, and comfortable representing the clinic in community and client-facing settings.
- Eye for luxury branding, detail, and creating elevated patient experiences.
- The ideal candidate would be able to allocate 20-24 hours per week. Weekends sometimes required
Why This Role Matters
The Marketing Associate is essential to creating a clinic environment where patients feel engaged, valued, and excited to return. By blending hands-on event execution with smart community partnerships and seamless agency collaboration, this role directly drives new patient acquisition, retention, and the overall growth for West Michigan Plastic Surgery.
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