Job Summary:
The Marketing Manager, Membership & Growth is responsible for driving membership as a core revenue and engagement engine for the National Medal of Honor Museum Foundation. This role ensures that membership is strategically positioned, effectively marketed, and continuously optimized to support the Foundation’s mission and long-term sustainability.
Working within the Marketing team, this role develops and executes membership strategies across acquisition, conversion, and retention—leveraging campaigns, content, on-site experiences, and paid marketing channels to grow and engage the member base. This role combines strategic thinking with hands-on execution, ensuring that membership initiatives are clearly defined, effectively implemented, and consistently measured.
The Marketing Manager, Membership & Growth owns membership performance outcomes and plays a key role in shaping how paid and digital channels support growth—partnering with internal teams and external media partners to ensure efforts are aligned, effective, and optimized. This role works cross-functionally to ensure membership is fully integrated into the Museum’s broader marketing, storytelling, and visitor experience.
Duties/Responsibilities:
Membership Strategy & Positioning – define and evolve the Foundation’s membership program as a core offering.
- Develop and refine membership structure, tiers, benefits, and pricing.
- Ensure membership is clearly positioned within the Museum’s broader marketing and visitor experience.
- Identify opportunities to increase value, relevance, and accessibility of membership offerings.
- Align membership strategy with organizational goals and campaign priorities.
Acquisition, Conversion & Growth – drive membership growth through targeted marketing efforts.
- Develop and execute campaigns that drive overall growth and membership acquisition across digital, on-site, and partnership channels.
- Partner with media buying partners and internal marketing teams to align paid campaigns with membership conversion goals.
- Optimize conversion points across the website, email, events, and in-person experiences.
- Collaborate with frontline staff to improve real-time membership sales and engagement opportunities.
- Partner with Marketing team members to integrate membership into broader campaigns and storytelling initiatives.
- Develop and manage member communication strategies, including email, updates, and exclusive offerings.
- Create and support programming, benefits, and experiences that increase retention and satisfaction.
- Identify opportunities to deepen member engagement and lifetime value.
- Ensure members feel connected to the Foundation’s mission and stories over time which includes having meaningful and ongoing relationships with members.
- Provide input on audience targeting, messaging, and campaign structure to improve performance.
- Analyze campaign performance and optimize strategies to increase conversion and return on investment.
Performance Tracking & Optimization – manage membership as a measurable growth function.
- Track and report on key membership metrics, including acquisition, retention, and revenue.
- Analyze performance data to identify trends, opportunities, and areas for improvement.
- Test and refine messaging, offers, and conversion strategies.
- Provide regular reporting and insights to marketing leadership.
Campaign Integration & Collaboration – ensure membership is embedded across marketing efforts.
- Collaborate with creative, content, and digital teams to develop membership-focused assets.
- Integrate membership into campaigns, events, and storytelling initiatives.
- Ensure consistent representation of membership across all marketing channels.
- Coordinate with internal teams to align messaging, timing, and execution.
Required Skills/Abilities:
- Strong execution and project management skills, with the ability to manage multiple initiatives simultaneously.
- Data-driven mindset, with the ability to analyze performance and apply insights to improve outcomes.
- Understanding of marketing funnels, conversion strategies, and customer lifecycle management.
- Familiarity with paid digital channels (paid search, paid social) and how they contribute to growth.
- Strong communication and collaboration skills, with the ability to work across teams effectively.
- Ability to balance strategic thinking with hands-on execution.
- Attention to detail and commitment to consistent follow-through.
Education and Experience:
- 2-4 years’ experience with Marketing, and growth strategies
- Bachelor’s degree in Marketing or related field preferred.
- Experience with email marketing platforms (e.g., Mailchimp or similar).
- Familiarity with analytics and reporting tools (Google Analytics, CRM systems, etc.).
- Experience working with paid media platforms (Google Ads, Meta Ads) or managing agency partners.
- Proficiency in Microsoft Office Suite and marketing platforms.
- Familiarity with CRM and membership management systems.
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer.
- Occasional on-site support for events or membership activations.
- Must be able to lift up to 15 pounds at times.
Pay and Benefits:
- A competitive salary commiserates with experience, with commission plan for membership growth targets
- Medical, Dental, Vision insurance
- 401(k) plan with company match
- PTO Plan and paid holidays
The National Medal of Honor Museum Foundation is an Equal Opportunity Employer. The Foundation’s leadership is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and access to facilities and programs.
Marketing Manager, Membership & Growth
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