Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Supervisor, Ad Technology.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
Tombras is hiring a Supervisor, Ad Technologies to lead consumer insights and audience intelligence efforts within the Tombras Operating System (tOS). You'll transform data from our proprietary identity solutions into actionable research—building audience segments, uncovering consumer behaviors, analyzing competitive landscapes, and developing personas that drive strategy. This role partners closely with Media, Creative, and Strategy teams to deliver insights that inform campaigns and win new business.
Where you'll be working: Knoxville. Relocation assistance may be provided.
What you'll be doing:
- Audience segmentation & insights: Build, analyze, and refine audience segments using Zeta and Attain data; translate findings into strategic recommendations for media and creative teams.
- Consumer behavior research: Investigate purchase patterns, media consumption habits, and lifestyle behaviors to uncover opportunities for client brands.
- Competitive & category intelligence: Research competitor positioning, market trends, and category dynamics; synthesize findings into clear, actionable briefs.
- Persona development: Create detailed consumer personas that inform creative direction, messaging strategy, and media targeting.
- Client presentations & storytelling: Present research findings directly to clients; craft compelling narratives that connect data to business outcomes.
- Cross-functional collaboration: Partner with Media, Strategy, Creative, and Analytics to embed audience insights into campaign planning and execution.
- Team leadership: Mentor and develop 1–2 analysts; set research priorities, review deliverables, and maintain quality standards.
- New business support: Contribute audience insights and research to RFPs and pitch presentations; help differentiate Tombras in competitive reviews.
- Tools you'll use
- Proprietary identity and audience solutions (tID)
- Zeta and Attain data platforms
- Data visualization and dashboarding tools (Looker, Tableau)
- Basic SQL for data queries
- Google Workspace and presentation tools
- Industry research sources and syndicated data
What you bring:
- 4–6 years in Ad Technologies, consumer insights, or related roles within an agency, ad-tech company, or brand; experience leading or mentoring junior team members preferred.
- Strong analytical mindset with the ability to synthesize large datasets into clear, actionable insights.
- Excellent presentation and storytelling skills—comfortable presenting to clients and internal stakeholders.
- Working knowledge of data visualization tools (e.g., Looker, Tableau, or similar dashboards).
- Familiarity with audience data platforms (e.g., Zeta, Attain, LiveRamp, or similar identity/data providers).
- Understanding of the digital advertising ecosystem—audience targeting, media planning, and measurement basics.
- Curiosity-driven approach with a passion for understanding consumer behavior and market dynamics.
How we'll measure success (first 12 months)
- Research impact: Insights directly influence campaign strategy, creative direction, or media planning across assigned accounts.
- Client satisfaction: Positive feedback from clients on research presentations and deliverables.
- Deliverable quality: Consistent, high-quality audience analyses, personas, and competitive briefs with minimal revisions.
- Team development: Growth and improved output from direct reports; knowledge transfer and documentation of research methodologies.
- New business contribution: Research contributions help win or advance new business opportunities.
Why you'll want to work at Tombras:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
Remote employees must be based in the United States.
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