About Document Crunch, Inc.
We're cutting-edge innovators. We're changing an industry. We're making a real difference.
Recognized as a 2025 Inc. Best Place to Work ranked #311 on the Inc. 5000, and winner of the 2024 AI Breakthrough Award, Document Crunch is the construction industry's leading AI Risk Reduction Platform. Powered by CrunchAI and one of the industry's richest proprietary datasets, we help project teams cut through the noise, reviewing documents in seconds, guiding decisions with built-in best practices, and answering on-the-job questions instantly from bid to closeout. Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our Crunchers go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you'd like to become a Cruncher.
Core Values:
We Are Lion-Hearted: We thrive together as a team and in a community. Our network is our superpower, so we look to always invest in long-term relationships, built on integrity, empathy and authenticity.
We Are Fiercely Inspired: The privilege of this opportunity and the people we share it with inspire us all. We are fiercely committed to realizing our potential and relentless in pursuit of winning big.
We Are Growth-Minded: Our evolution is essential to continue thriving. We are committed to pushing our limits, learning, growing and evolving because this is what makes for a great life experience.
About This Role:
Document Crunch is searching for a Director of Demand Generation & Marketing Operations to build and lead the programs, systems, and strategies that power our growth engine. In this role, you'll drive awareness, engagement, and pipeline by overseeing demand generation, ABM, and marketing operations across the full funnel.
This is a high-impact, hands-on leadership opportunity for a marketer who loves connecting strategy with execution, and who's motivated by seeing measurable business results. You'll play a critical role in shaping how Document Crunch attracts, converts, and nurtures customers, directly influencing company revenue and go-to-market success.
If you're excited by the idea of scaling a modern B2B SaaS marketing engine at a fast-growing, mission-driven company that's transforming how construction professionals manage risk, this is your opportunity to make a big impact.
Key Responsibilities:
The Director of Demand Generation and Marketing Operations is a critical role in our organization. The key responsibilities are:
- Lead the Growth Engine: Develop and execute a demand generation and marketing operations strategy that drives awareness, qualified pipeline, and revenue.
- Build and Empower a Team: Lead, mentor, and grow a high-performing team across demand gen, digital, ABM, web, SEO/SEM, paid media, and ops.
- Own Multi-Channel Campaigns: Oversee planning and execution of integrated campaigns across digital, paid, social, and email channels to generate and nurture leads.
- Drive ABM Strategy: Lead platform management and execution of ABM programs (e.g., 6sense, Demandbase, Terminus) in partnership with Sales, aligning marketing influence and revenue impact.
- Champion Revenue Marketing: Define KPIs, attribution, and reporting frameworks to measure pipeline performance, conversion, and ROI.
- Optimize Marketing Operations: Manage HubSpot, Salesforce, and analytics tools to ensure data integrity, automation efficiency, and funnel visibility.
- Elevate the Digital Experience: Provide strategic oversight for the website and digital ecosystem to optimize UX, brand alignment, and conversion performance.
- Collaborate for Growth: Partner with Sales, Product, and Customer Success to align GTM strategies and support cross-functional growth initiatives.
- Manage Resources Wisely: Oversee budgets, vendors, and agency partnerships to ensure accountability, effectiveness, and ROI.
Skill Set:
These are the primary skills we're looking for to drive success in this role.
- B2B SaaS Expertise: 8–12 years in B2B SaaS marketing, ideally in a growth-stage company, with deep experience in demand gen, ABM, and marketing operations.
- Leadership & Team Development: Proven ability to lead, mentor, and inspire teams across digital, ABM, and ops disciplines.
- Revenue-Driven Mindset: Demonstrated success connecting marketing activity to pipeline growth, bookings, and revenue impact.
- ABM Proficiency: Hands-on experience with ABM platforms (6sense, Demandbase, Terminus) and integrating account-based strategies into broader marketing plans.
- Marketing Ops Mastery: Expertise with HubSpot, Salesforce, and analytics tools; skilled in data governance, automation, and reporting.
- Analytical & Strategic Thinking: Strong data-driven approach with the ability to translate insights into performance improvements.
- Cross-Functional Collaboration: Effective communicator and partner with Sales, RevOps, Product, and Customer Success.
- Project Management: Organized, adaptable, and capable of managing multiple priorities in a fast-paced environment.
- Industry Familiarity: Background in construction tech, AEC, or SaaS for the built environment is a plus.
Benefits & Perks:
Whether it's Wednesday lunch in our offices, company-wide offsites or quarterly volunteering opportunities, we are always looking for ways to keep our employees happy and engaged with their teammates, whether your work schedule is hybrid or fully remote. Our benefits include:
- World class medical, dental, and vision benefits
- Participation in the employee stock option program
- Flexible Time Off Policy
- Ability to participate in our 401k
- Company paid Short Term Disability, Long Term Disability and Life Insurance
- Paid Parental Leave
- Monthly technical allowance
- Getting in close to the ground floor of an incredibly high-growth business
- Substantial internal growth opportunities and emphasis on personal & professional development
We value diversity, equity, and inclusion in everything we do. It is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, marital status, veteran status, age, disability, pregnancy, sex, sexual orientation, gender identity or any other legally protected category.
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