This is a hybrid position located in Richmond, VA.
Who We Are
Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.
We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.
Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.
Position Summary
The Senior Paid Media Manager continues to develop their skills with support from the Paid Media Team Lead (and Paid Media Director) as they take on medium and large-sized clients. They continue to:
- Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
- Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
- Troubleshoot minor to complicated client issues
- Implement and test new capabilities to enable client growth
In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.
Responsibilities
- Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
- Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
- Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels
- Actively manage and seek ways to improve account performance
- Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
- Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
- Create a test hypothesis and implement landing page optimization tests to improve conversion rates
- Lead junior analysts on joint accounts
- Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
- Provide support for client services deliverables during the sales process for upsells and new business
Client communication and relationships
- Develop strong relationships with clients and identify senior stakeholders
- Attend and participate in all meetings and calls with clients
- Communicate effectively with various audiences with support for some clients
- Create and present insightful, meaningful, accurate reports and analysis with minimal support
- Execute the Workshop Digital client flag process and proactively identify resolutions
- Go the extra mile for assigned clients within the scope of the SOW
Internal communication and relationships
- Proactively seek and gracefully accept feedback
- Tactfully share feedback with colleagues
- Immediately inform Paid Media Team Lead (or Paid Media Director) of any concerns or issues from clients when appropriate
- Inform Paid Media Team Lead (or Paid Media Director) of any updates, concerns, or potential points of interest from within the digital marketing community
- May participate in the interview process
- Support special projects
Business development
- Identify new opportunities for clients to meet their business goals
- Identify opportunities for potential case studies and coordinate with marketing for case study development with some management support
- Manage beta tests of new services for client set
- Elevate client requests for SOW changes with some support
Training
- Provide feedback on training content
- Develop basic training content with QA
- Occasionally conduct basic team trainings to help develop team expertise
- Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
- Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
Channel management
- Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube and other paid digital marketing channels with minimal support
- Strategically build, manage, and optimize client paid digital marketing accounts with minimal support
- Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
- Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
- Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
- Meet and exceed client expectations and set KPIs with minimal support
- Setup and review Google Analytics (and any other third-party tracking software) with minimal support
- Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with minimal support
- Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
- Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications
- Meets expectations of an Paid Media Analyst and has demonstrated the ability to work with minimal support
- Demonstrated ability with medium-complexity clients with respect to:
- Building strong relationships
- Prioritizing workload with some support
- Creating insightful, actionable, and accurate insights for client strategies and reports with some support
- Presenting data and insights in a way that is logical, clear, and actionable with some support
- Creating effective meeting agendas and leading client meetings with some support
- Delivering basic training
- Logging assigned client hours worked
- Meeting deadlines
- Proven track record of managing a full client workload consisting of medium-complexity clients and high-complexity clients
- Courteous written, verbal, and visual communication skills
- Strong analytical capabilities, but may need support for advanced analysis and insights
- Occasionally provides basic training to other team members
- Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
- Understands and supports leadership vision/decisions
- May identify and/or support implementation of initiatives that push the team forward
- Intermediate level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
Benefits + Four Day Work Week (4DWW)
- A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!
- Competitive salaries
- Hybrid workspace for Richmonders (only Mondays are required)
- 3 months fully paid Parental Leave
- 8 hours ofpaid volunteer time per quarter
- 401k with 3% non-elective contributions
- A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
- Life insurance, short-term, and long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- 12 days PTO, 5 days STO, 11 holidays
List of Awards
- 8x Outside Best Places to Work
- 7x Virginia Business Best Places to Work
- 2x Search Engine Land Finalist
- 1x US Search Awards - Best Small PPC Agency
Salary
- Expected base salary range is $80,000 - $90,000 annually, based on experience
Equal Opportunity & Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.
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