Social Media Coordinator
Syracuse-NY-13201-United States
Since 1887, Crouse Health has been a leading healthcare provider located in Central New York. We’ve combined a family-friendly culture with a passion to provide the best care, which creates an environment where both patients and team members feel valued.
Crouse’s Communications teamis hiring a Full Time Social Media Coordinator.
Pay Range: $58,000.00-$60,000.00/annual
Schedule: Monday-Friday, 8:00am-4:30pm
Social Media Coordinator Position Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
- Create, edit, and publish daily content, including text, images, and videos, tailored to specific social media platforms.
- Plan and execute social media campaigns, including contests and giveaways, to increase engagement and reach.
- Monitor social media metrics, such as engagement rates and follower growth, to evaluate the success of strategies and provide regular reports to leadership.
- Research and identify new trends, platforms, and communication methods to enhance social media efforts.
- Develop long-term strategies and set measurable goals.
- Conduct interviews, draft articles and take photos for internal and external communication pieces.
- Draft and send news releases.
- Assist with special events within and outside the hospital; coordinating with Employee Engagement, Community Engagement, etc. as needed
- Assist with content on the Crouse Insider (intranet) and crouse.org
- Assist with preparation of and participation in employee activity events
- Assist with mailings and the distribution of communications pieces
- Update media list and collect news clips
- Assumes other duties as assigned by leadership.
Social Media Coordinator Position Requirements:
- Bachelor's Degree in Communications or related field.
- Minimum of 3-5 years in broad-based marketing, communications and/or PR role.
- Previous experience in website content management system use, social media use, tracking and data analysis.
- Excellent written, verbal communications and computer skills
- professional demeanor; organized; ability to work independently on assignments and juggle multiple projects
- 40 hours/week; some evening and weekends may be required for special events/community activities.
- Experience with WordPress, Canva, Constant Contact and other platforms a plus.
Benefits Overview
- Medical, Dental, Vision, FSA, and 401K.
- Company paid life insurance.
- Tuition Assistance and Workforce Development Opportunities.
- Crouse Health Employee Assistance Program.
- Employee discounts on any Inpatient or Outpatient service, hospital cafeteria and pharmacy, and certain retailers.
- YMCA Subsidy program.
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