Overview
At Pronghorn, we're not just hiring — we're building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond. Every role at Pronghorn plays a part in advancing our mission: to accelerate opportunities, amplify talent, and shape the future of inclusive leadership.
Whether you"re behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.
Pronghorn Partner Collaboration (US)
At Pronghorn, we don't just create opportunities — we build pathways through powerful partnerships. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.
Whether you're supporting internal growth or contributing to a partner initiative, you'll gain real-world exposure, strategic access, and unmatched insight into an industry that's being reshaped in real time.
Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.
Sales Manager
Job Type: Fulltime
Location: Atlanta, GA
Start Date: August 2025
Position Summary: Fueled by diversity, our Sales Manager role at Untold Spirits invites you to blend innovation with passion, creating a spirited impact in the dynamic realm of premium spirits, shaping the future. The Sales Manager role is responsible for driving achievement of volume and distribution goals for brands within the Untold Spirits portfolio.
Key Competencies & Responsibilities:
Sales and Commercial Execution
- Identify and target on-premise and off-premise accounts, including bars, restaurants, country clubs, resorts, retail stores, and other establishments. Ensure brand visibility via shelf management positions, drink features and promotions.
- Ensure that merchandising objectives are being executed in concert with the distributor field sales team.
- Maintain key relationships through repeat purchase/sell-through.
- Identify accounts on a proactive basis to target.
- Capitalizes on local trends within designated markets to inspire future programming.
Relationship Building
- Cultivate and maintain strong relationships with key stakeholders, including distributors, on-premise accounts, retailers, and industry influencers. Collaborate with them to promote the brand and secure prominent placements and ongoing partnerships.
- Maintain a working key account list and build key account relationships within assigned territory.
Training and Education
- Conduct comprehensive training sessions for staff at on-premise and off-premise accounts, ensuring they are knowledgeable about our products, brand story, and key selling points.
- Provide ongoing support and guidance to help them effectively promote, focus on, and sell our products. Execute dynamic Point of Sale (POS) programs, orchestrating special events, sampling sessions, and educational initiatives to elevate brand awareness and foster consumer engagement.
Distributor Engagement
- Sets the example and motivates the local distributor network to execute commercial brand and channel priorities.
- Foster and maintain a robust weekly schedule of account appointments, incorporating not only sales calls but also engaging distributor GSMs & work-withs to fortify partnerships.
- Collaborate closely with local distributor managers and personnel, fostering a unified approach to align goals, objectives, and maintain impeccable product inventory standards.
Budget, Reporting Compliance
- Prepare regular reports on personal sales performance and KPI's.
- Manage budgets and maintain accurate records for seamless monthly reconciliation, demonstrating a commitment to fiscal responsibility.
- Ensure all sales practices are compliant with state & company policies/law.
- Uphold unwavering compliance with all alcoholic beverage regulations, ensuring adherence to industry standards and guidelines.
Professional Experience/Qualifications:
- Associate degree required; Bachelor's Degree preferred.
- Must be 21 years or older.
- 1-3 years of demonstrated sales experience in the spirit's sector.
- Background in hospitality, sales, ideally beverage alcohol
- Previous retail, on-premises, or off-premise work experience is a plus.
- Proficient in Microsoft Office applications Excel, Word, Power Point, Adobe; Working knowledge in CRM software platforms
- Reside in the assigned territory with reliable transportation – preference for a large vehicle.
- Possess a valid driver"s license, registered and insured vehicle with a clean driving record and background check.
- Willingness to travel within the region.
- Physical ability to lift and move cases of product frequently, coupled with comfort in various tasks such as bending, squatting, crouching, reaching, climbing, kneeling, and stooping for arranging and displaying point of sale.
- Available to work some evenings and weekends as required for events and promotions.
- You possess the following characteristics: Problem-solver, Passion, Motivation, Creativity, Entrepreneurial Spirit, Track Record of Success, Good organizational skills; proactive by nature, Negotiation skills.
Why Choose Us
At Pronghorn, we don't offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren't designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.
When you join Pronghorn, you're stepping into a community of leaders, creators, and doers committed to excellence and equity. Here, your voice matters. Your ideas move. And your work shows up in real ways across companies, communities, and culture.
We move fast. We lead boldly. And we invest in our people every step of the way.
Salary
$85,000 - $110,000 per year (Performance Based - Yearly Bonus)
Work Authorization
Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.
Equal Opportunity Employer Statement
Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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