The SEO Coordinator at Crumbl will develop and implement SEO strategies to drive organic traffic, support marketing goals, and enhance the brand’s online visibility. This role will collaborate with internal and external teams, write copy, manage on-page and off-page optimizations, and analyze performance metrics to align SEO efforts with broader business objectives.
Responsibilities
- Work with an external SEO agency to develop and implement SEO strategies.
- Manage SEO-related projects including technical fixes, content updates, and on-page optimizations.
- Serve as a liaison between Crumbl’s internal teams and an external SEO agency.
- Write copy for website content (blog posts, landing pages, etc.) that is optimized for search.
- Monitor key SEO metrics and generate regular reports containing actionable insights.
- Conduct keyword research and competitive analysis to identify local and national growth opportunities.
- Stay up to date with the latest SEO trends, search algorithm updates, and industry best practices, including developments with AI.
- Manage marketing content on the Crumbl website and Crumbl App.
Requirements
- Bachelor’s degree in marketing or communications
- 1+ years of SEO experience
- Strong communication and collaboration skills
- Proficient with SEO tools like SEMrush, Google Search Console, and Google Analytics
- Understanding of core SEO principles
Benefits & Perks
- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.
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