About Us:
New Reach Education is a company based in Tempe, Arizona staffed with eLearning and marketing experts dedicated to advancing and improving the information-age through financial literacy. We are building a new, emboldened class of entrepreneurs, and our mission is simple: Unlock financial freedom through practical and actionable education. So how do we do it?
New Reach Education offers online courses to those interested in learning about financial freedom. These courses range from Wholesaling to Investing to Publishing, and offer our students a unique and hands-on experience to grow their network, skills and abilities, while utilizing industry experts to make the experience relevant, fruitful and fun!
Put simply, we are striving to change the world of education in order to make life better for our students and their businesses or work ventures. Currently supporting thousands of students, New Reach Education is making a powerful and lasting impact on the communities it serves. Because of this, we are looking to add additional hard working and determined individuals to the team to help us continue to grow!
Job Summary
The Vice President of Celebrity Partnerships will establish and lead a newly created Celebrity Partnerships Department, shaping the vision, strategy, and execution of celebrity-driven initiatives to elevate our internal brands. This executive role requires a dynamic leader with an extensive entertainment industry network, exceptional strategic acumen, and a proven track record of negotiating and signing transformative celebrity deals. The VP will build the department from the ground up, personally lead contract negotiations and deal signings with celebrities, and drive impactful collaborations to position our brands as market leaders.
Key Responsibilities
- Department Creation: Build and structure the Celebrity Partnerships Department, defining its vision, goals, processes, and team composition to align with company objectives.
- Strategic Leadership: Develop and champion a forward-looking celebrity partnership strategy to enhance brand equity and drive global market presence.
- Celebrity Acquisition: Identify and secure high-profile celebrities to serve as brand ambassadors, ensuring alignment with brand vision and audience demographics.
- Contract Negotiation and Deal Signing: Personally lead and finalize contract negotiations with celebrities, their agents, and management teams, securing optimal terms and overseeing the signing of endorsement deals while ensuring compliance with legal, financial, and brand guidelines.
- Executive Relationship Management: Cultivate and sustain strategic relationships with top-tier celebrities, their management teams, agents, and publicists to foster enduring partnerships.
- Cross-Functional Collaboration: Partner with marketing, creative, PR, and product teams to seamlessly integrate celebrity partnerships into multi-channel campaigns, events, and brand activations.
- Industry Trend Analysis: Monitor celebrity culture, market trends, and consumer behavior to identify innovative partnership opportunities and emerging talent.
- Performance Oversight: Establish and track KPIs (e.g., brand awareness, engagement, ROI) to evaluate the impact of celebrity partnerships and inform future strategies.
- Team Leadership: Recruit, build, and mentor a high-performing celebrity partnerships team, fostering a culture of creativity, accountability, and excellence.
- Budget Accountability: Develop and manage budgets for the department, optimizing resource allocation and ensuring fiscal responsibility.
Qualifications
- Live in the Phoenix or Los Angeles area.
- 10+ years in talent management, celebrity endorsements, influencer marketing, or related fields, with a demonstrated history of directly negotiating and signing contracts with high-profile celebrities and building successful partnership programs.
- You have a extensive, established connections within the entertainment industry, including direct relationships with celebrity agents, managers, and publicists.
Skills:
- Outstanding negotiation, communication, and interpersonal skills, with a proven ability to close high-stakes celebrity deals.
- Visionary leadership with experience establishing new teams or departments from scratch.
- Proven ability to manage complex, high-budget projects and cross-functional teams.
- Deep understanding of marketing, branding, and global consumer trends.
- Attributes: Charismatic, innovative, and adaptable, with a passion for leveraging celebrity partnerships to shape brand narratives and build organizational capabilities.
Preferred Qualifications
- Experience launching or leading celebrity partnerships for global or multi-brand portfolios.
- Expertise in navigating complex legal frameworks for endorsement contracts and intellectual property.
- Proficiency in leveraging data analytics to optimize partnership outcomes.
Benefits:
- Paid Time Off and Holidays Off
- Health Package - Medical, Dental and Vision
- Optional 24/7 tele-health support, short & long term disability and life insurance
- 401(k) with company match at 4%
- Maternity and paternity leave
- Free enrollment in our online courses
- Servant leadership team with open door policy
- Continued development and internal growth opportunities
- Positive culture that values hard work and relationships
- National and international volunteer opportunities
- Frequent company events!
**New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.
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