Company Overview
beBright is a fast-growing dental support organization (DSO) with a mission to modernize pediatric and orthodontic care. We provide exceptional marketing, operational, and administrative support to practices across the country so they can focus on delivering outstanding care to children and families.
As we expand our footprint, we're looking for an SEO & Content Marketing Manager to lead the strategy and execution of our organic digital growth. This is a critical role focused on driving patient acquisition and engagement through search engine optimization, local SEO, content development, and owned media channels.
Position Summary
Reporting to the VP of Marketing, the SEO & Content Marketing Manager will be responsible for optimizing beBright’s digital presence across search engines and local directories, developing high-impact content, and ensuring a consistent, engaging brand voice across blog, web, email, and social media channels. The ideal candidate is an SEO-first marketer with strong content strategy chops and a data-informed mindset.
Key Responsibilities
Search Engine Optimization (SEO)
- Own and execute SEO strategy across all practice and brand websites
- Conduct technical SEO audits and collaborate with web developers to implement fixes
- Perform keyword research, competitor analysis, and trend monitoring to identify growth opportunities
- Optimize on-page elements (metadata, schema, internal linking, content structure) and off-page signals
- Manage and maintain accurate, optimized local listings (especially Google Business Profiles)
Content Strategy & Development
- Lead content planning and calendar development in alignment with SEO goals
- Write or oversee the creation of optimized blog content, web copy, and patient-facing materials
- Collaborate with clinicians and marketing peers to generate authentic, high-quality content
- Ensure content aligns with brand tone, local practice needs, and compliance standards
Social Media & Owned Channels
- Manage organic social media strategy, scheduling, and publishing across platforms
- Monitor engagement and adjust content types/formats to increase reach and relevance
- Support CRM and lifecycle communications with SEO-friendly and conversion-oriented messaging
Data & Performance Optimization
- Track and analyze performance of SEO and content initiatives using tools like Google Analytics, Search Console, and SEMrush
- Produce monthly reporting with actionable insights and recommendations
- Regularly test, refine, and iterate based on performance and evolving search algorithms
Cross-Functional Collaboration
- Partner with design, web, and operations teams to support SEO and content execution
- Collaborate with practice teams on local initiatives and visibility opportunities
- Support marketing efforts for new practice launches and rebrands
Vendor & Partner Management
- Manage relationships with any SEO/content-related agencies or freelancers
- Ensure vendor output aligns with brand strategy, quality standards, and SEO best practices
Qualifications
Required
- 3–5 years of hands-on SEO experience, including technical, local, and content SEO
- Strong content writing, editing, and planning skills
- Proficiency with SEO and analytics tools (Google Search Console, GA4, SEMrush, Ahrefs, etc.)
- Experience managing Google Business Profiles and local SEO strategies
- Understanding of basic HTML, web structure, and CMS platforms (e.g., WordPress)
- Ability to work on-site in Minnetonka, MN and travel locally as needed
Preferred
- Experience in multi-location healthcare, dental, or consumer services
- Familiarity with platforms such as NexHealth, Monday.com, or similar
- Knowledge of HIPAA-compliant digital communications
- Basic design or content asset management experience
Why Join Us
At beBright, you’ll shape the digital presence of a brand that's redefining pediatric and orthodontic care. You’ll work alongside a passionate team of marketers and clinicians who value data, creativity, and purpose. If you’re a growth-minded SEO and content strategist ready to make a tangible impact—this is your opportunity.
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