ABOUT CENTENNIAL YARDS:
Centennial Yards Company (CYC) was created by CIM Group to act as the owner and master developer of a 50-acre site in Atlanta, GA. This ambitious revitalization project is expected to transform underutilized property in the heart of Downtown Atlanta into a thriving community with leading businesses, retail establishments, a world-class entertainment district, and thousands of new apartments, designed to develop a diverse, collaborative, and pedestrian-friendly community.
CIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!
POSITION PURPOSE:
The Marketing Manager will be a skilled marketer with a passion for creating and building brands and introducing big ideas to the world. This person will collaborate across the organization to identify opportunities to share the excitement happening at Centennial Yards and craft compelling content that propels our story online and in real-world environments. This person should have a passion for Atlanta with an emphasis on Downtown Atlanta and should be excited to participate in the transformation that is occurring through the work of the Centennial Yards team as well as other development partners in the South Downtown area. The Marketing Manager serves as a dedicated support to the Director of Marketing to identify opportunities to create content targeting key customer audiences and pull together the key data, commentary, and insights to tell our stories. This person will be responsible for delivering compelling content that furthers Centennial Yards brand goals and leasing efforts across residential, office, and retail buildings.
ESSENTIAL FUNCTIONS:
- Marketing Strategy
- Plan and implement targeted email marketing campaigns to engage and retain key stakeholders.
- In partnership with the Director of Marketing, support the development and execution of marketing strategies that align with business goals.
- Campaign Development & Digital Marketing
- Develop marketing materials to support outbound marketing efforts and ad hoc requests from leadership team (e.g. campaigns, presentations, internal materials).
- Partner with internal and external resources to create and implement engaging content for social media channels, such as photos, videos, and written posts.
- Create and implement engaging social media content and campaigns to build brand awareness.
- Ensure content (e.g. website, social media accounts, brochures, and other marketing mediums) are aligned with current content (e.g. renderings, copy, video).
- Manage website content and optimize design for enhanced user experience and SEO performance.
- Develop editorial calendar in concert with agency partner to keep the Centennial Yards social accounts fresh and informative.
- Support vendor relationships, including invoicing, reporting, and scheduled calls.
- Event Strategy and Execution
- Oversee all event logistics including vendor selection, contract negotiation, booth set up, speaker coordination, scheduling. Work with the Property Management team and third-party vendors as needed.
- Plan and execute events within conferences – managing the start to end process including venue selection and logistics to on-site execution.
- Public Relations
- Scan the horizon for opportunities to engage in other communities, including speaking engagements, podcasts, media interviews, etc.
- With the support of the Marketing Director, liaise with Public Relations firms on media pitches, events, new hire announcements, etc.
- Admin Support
- Support the President of CY in organizing speaking events/interviews.
- Track and track marketing KPIs (e.g. website traffic).
- Collect research materials as needed to support outbound marketing efforts.
- Track and track marketing KPIs (e.g. website traffic).
SUPERVISORY RESPONSIBILITIES:
EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.)
- Bachelors’ Degree in English, Marketing, Journalism or related field preferred.
- Minimum 5+ years’ experience in a marketing management and/or brand development role. Real estate and/or property management experience preferred.
- Basic understanding of marketing principles and best practices.
- Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools (such as Google Analytics).
- Experience with social media marketing and analytics platforms.
- Ability to work with cross functional teams and leadership at all levels.
- Strong analytic skills and proven track record of proactive problem-solving.
- Strong verbal, presentation (virtual and in person) and written communication skills. Excellent command of English language required (specifically, writing for digital channels).
KNOWLEDGE, SKILLS AND ABILITIES:
- Proven experience managing internal and external teams to execute projects.
- Outstanding written and verbal communications skills.
- Ability to apply sound judgment in new or ambiguous situations.
- Ability to remain nimble and quickly shift project priorities as business needs fluctuate.
- Strong experience leading both strategic development and tactical execution of marketing campaigns and initiatives.
- Understands the Atlanta market and stays on top of local culture, including music, art, festivals, and other events.
- Can thrive while juggling multiple projects at various stages of development.
- Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape.
- Highly proficient in Microsoft Office and Google Analytics.
PERFORMANCE METRICS:
- Customer feedback from executives, peers and end users.
- Timeliness, thoroughness and accuracy of completed projects.
- Communication effectiveness.
- Attention to detail.
- Ability to work on multiple projects/tasks at the same time.
WHAT CIM OFFERS:
At CIM, we believe our success stems from our collective efforts, and we are committed to providing well-rounded support and resources for our employees. In addition to a competitive compensation plan, CIM offers a comprehensive benefits program for employees to thrive both inside and outside of work. Eligible employees can enjoy a wide range of benefits, including:
• A variety of Medical, dental, and vision benefit plans
• Health Savings Account with a generous employer contribution
• Company paid life and disability insurance
• 401(k) savings plan, with company match
• Comprehensive paid time off, including: vacation days, 10 designated holidays, sick time, and bereavement leave
• Up to 16 hours of volunteer time off
• Up to 16 weeks of Paid Parental Leave
• Ongoing professional development programs
• Wellness program, including monthly and quarterly prizes
• And more!
Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The start of the salary range is typically associated with the minimum experience required.
HOW WE FEEL ABOUT DIVERSITY AND INCLUSION:
At CIM Group, we believe that the unique perspectives and backgrounds of our employees enhance everything we do. We are committed to fostering an inclusive environment where diversity is not only respected but celebrated. We strive to ensure that our workplace is free from discrimination and harassment, allowing everyone to contribute meaningfully and feel a sense of belonging. As an equal opportunity employer, we strictly prohibit any form of unlawful discrimination and adhere to the laws enforced by the EEOC. Our goal is to provide a safe and supportive environment where all employees can grow and make impactful contributions together.
*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on CIM Group. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.
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